LATEST POSTS

The Heart of Innovation by Blade Kotelly

BY James Gadsby Peet on October 6, 2017

Good innovation should make your company feel uncomfortable. In this inspiring talk from Mind the Product London 2017, Blade Kotelly shares a process that he says will give you the best chance to innovate, although it doesn’t necessarily guarantee success. The process is based around Research, Design, Prototyping and Testing, but it also needs a […]

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Design Sprints by Jake Knapp

BY James Gadsby Peet on September 29, 2017

Design Sprints allow you to get to the crux of your problem and explore a solution, quicker than other ways of working. They don’t give you a perfect solution or exact data, but they give you more than enough to decide what to do next by helping you glimpse into the future. Not only does […]

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Using Embedded Analytics to Drive Revenue

BY Tom Cahill on September 25, 2017

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. Users were thrilled with the bells and whistles of charts, graphs, and dashboards in the applications they already used, and they were often willing to pay […]

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Sense & Respond: The Farm Awakens by Jeff Gothelf & Josh Seiden

BY Martin Eriksson on September 22, 2017

In this closing keynote from Mind the Product San Francisco, Josh Seiden and Jeff Gothelf, the authors of Sense & Respond and Lean UX, shared a story about wheat farming as a parable for understanding our customers and how to respond to our their needs and technological change. The story starts with a hypothesis statement. […]

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The Craft of Prototyping by Caitlin Kalinowski

BY Martin Eriksson on September 15, 2017

Prototyping helps you to focus your energy on the right thing at the right time in product development – and therein lies one of the secrets to building great products. Whether you’re building hardware or software, knowing how to leverage the art of prototyping from the first iteration to the last is critical to success. […]

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The Only Product Metric that Matters by Josh Elman

BY Martin Eriksson on August 18, 2017

As product managers we spend a lot of our time thinking about product metrics, and all companies, from startups to corporates, spend a lot of time figuring out whether their metrics are good enough. Are the metrics good enough to raise money, or good enough to keep working on a feature or product, or good […]

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The Move From Product to a Service Mindset

BY Andy Budd on May 26, 2017

In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist […]

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Can an Advertising-Driven Business Model Coexist With Products That Users Love?

BY Madeleine Want on April 21, 2017

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible.  For publishers or social platforms, content and services are normally free to use — and in our age of information accessibility, users expect it to stay that way. Meanwhile, product managers are tasked with maximising […]

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Effective Product Psychology & Design - Jerome Ribot (ProductTank London)

BY Chris Massey on April 7, 2017

Co-founder and former Creative Director at Ribot – a design agency in Brighton – Jerome Ribot is also the creator of Cognitive Lode, a resource that distills the latest behavioural research into helpful product advice to help humanity understand itself better. He will take you through the design decisions made during the development of the […]

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User Research Tools and Methodologies - Morag McLaren (ProductTank London)

BY James Gadsby Peet on March 31, 2017

Morag McLaren Product Manager at Whatusersdo.com talks to ProductTank London about User Research Tools and Methodologies. The Context & Timing of Research Changes the Results you get You need to find out the context of any insight you are gaining about a user – otherwise you won’t know the why or how, just the what. […]

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