LATEST POSTS

How to redefine personalisation for your users

BY Shaan Bassi on June 9, 2023

Trouble is brewing in product personalisation, and it starts with user feedback. Shaan Bassi, Cofounder & CEO of product analytics platform Kouo discusses the state of user personalisation and provides a solution to unlock the potential of personalisation. Read more »

Why customer support is a vital part of brand promise

BY Rob Armstrong on May 25, 2023

Customer success and support are an imperative part of the overall user experience of a product. In this post, Rob Armstrong explains how product and customer teams can work together to create an effective product strategy.  Read more »

From 0 to 40+ million users by Amit Bhasin

BY Anna von Hagen on May 19, 2023

In this ProductTank Tokyo talk, Amit Bhasin, Head of Product Division at PayPay, outlines the product’s journey and shares his key learnings throughout the building process. Watch the talk in full, or read on for a summary of his main points. Read more »

The power of user-centered design: Putting your customers first

BY Roxanne Rosewood on May 16, 2023

In this article, UX Consultant, Roxanne Rosewood, explores the power of user-centered design and its impact on product development. Read more »

Rethinking the user experience with Tomer Sharon

BY Louron Pratt on May 10, 2023

Tomer Sharon, Co-founder and Chief Experience Officer at anywell, has a wealth of experience in various User Experience (UX) functions. In a recent interview with us, he shared his journey into UX and what he will speak about at #mtpcon San Francisco 2023 on June 14. Read more »

Engaging your users through Flow

BY Ebenezer Diagi on April 27, 2023

How can product managers engineer engagement for their users? In this guest post, Ebenezer Diagi, Product Manager and Designer, discusses the art of flow to cultivate passion and loyalty amongst your user base.  Read more »

Adopting a product-centric approach to better address customer needs

BY Patrícia Osorio on November 22, 2022

In this guest post, Patrícia Osorio, Co-founder and CMO of Birdie.ai discusses how organisations can adopt a product-centric approach, and why this can be an imperative tool to achieve product discovery and customer satisfaction.  Read more »

The keys to a successful product knowledge transfer: part 1

BY Luke Conley on November 10, 2022

In this guest post, Luke Conely delves into a few considerations to make when putting together your knowledge transfer plans as your product develops in the market. Read on for part 1 of 2 in his series. Read more »

SUNDAY REWIND: Improving the UX of your terms and conditions page

BY Louron Pratt on November 6, 2022

Interesting a Terms and Conditions page is standard practice for every organisation, however, in this week’s Sunday Rewind, we look back to when Erik Episcopo delved into why it’s important to pay the greatest attention to the design of these pages. Erik opened by explaining the importance of a terms and conditions section, and provides three Read more »

A case study: how to produce a winning app redesign

BY Adelina Mihala on November 3, 2022

A failed redesign is expensive and has a big negative impact on user trust, satisfaction and business metrics. Here’s the story of how product managers at Wallapop turned a scary redesign into one that produced winning results. Read more »