Product Strategy

An average smartphone user has 40 apps installed on their mobile phone, taking just two taps to pull your users away from your app and into another. The truth is that getting a user to download your app is only a small part of the battle. […] Read more »

In this ProductTank Bristol talk, Nils Janse, Founder at Delibr, explains how the best product managers work with feature documents. […] Read more »

Technical due diligence is a lot harder than it used to be with Agile. In this post, Drew Falkman proposes a pivot from technical diligence to product diligence. Changing our view to focus on the product strategy, development, and management practices. […] Read more »

In this keynote from #mtpengage Hamburg 2021, Megan Murphy, VP Product at Hotjar, shares how she communicates and enforces Hotjar’s product strategy in her day-to-day work. Her key points include: People need to be inspired so that they believe in their ability to make things happen Feedback is important at every stage Keep people informed, […] Read more »

What really is the difference between managing and leading your product. Don’t product managers need to be able to both manage and lead? In this piece, we’ll delve into why product leaders should care about both. […] Read more »

In this Fireside Chat for Prioritised members, product author and coach, Joe Leech and our Managing Director, Emily Tate explore how the Jobs to be Done (JTBD) toolkit can be used to make better product decisions. […] Read more »

Integrations are a part of many product managers’ lives. Let’s talk about how to think about integrations, and how to choose vendors. […] Read more »

In this article, we share the process that we use at Def Method to help clients avoid product failure and ensure that they build to succeed. […] Read more »

Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base. According to renowned innovation expert Clayton Christensen, there are over 30,000 new products introduced […] Read more »

What is a referral program? A referral program is a product-driven go-to-market strategy utilized widely by brands across industries, to motivate existing customers to recommend the brand and its products to their family and friends. Referral has two-sided dynamics. By referring their family or friends, existing customers will get rewards, and the people that they […] Read more »