LATEST POSTS

The Anatomy of a Pivot by Asha Haji

BY Edward Kendall on January 1, 2021 for Prioritised Members

In this November 2020 #mtpcon Digital keynote, Asha Haji, Co-Founder and COO and Founders Academy shares her recent experience of a pivot. She talks about what drives a pivot, how to decide what to pivot to, and how to manage your pivot once it’s started. Watch the video to see the talk in full. Or read on […] Read more »

5 Product Positioning Mistakes to Absolutely Avoid

BY Poornima Mohandas on December 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he’d consumed all the information he humanly could about the space – from blog […] Read more »

The 10 Product Talks You Should Have Watched in 2020

BY Martin Eriksson on December 24, 2020

Whether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward. This year we published 102 videos and you watched a staggering 920 days of video on Mind the […] Read more »

Bottom-Up Product Strategy - The State of Product, by Susana Lopes

BY Chris Massey on November 23, 2020

In this talk from ProductTank London, Susana Lopes (Director of Product at Onfido), talks about how Onfido moved from prioritising at the sprint & quarterly level to setting strategic direction and prioritise at a much larger scale. She starts by outlining several top-down methods for defining strategy, before diving into the bottom-up method called The State of […] Read more »

Product Vision 2020

BY Helene Sanchez on November 16, 2020

In this ProductTank London talk, Paavan Buddhdev – previously Product Designer at AND Digital and now Founder of Sound Off – discusses the concept of product vision through design lens. Here are the key areas discussed: Vision: a prerequisite to strategy Properties of a vision statement How do we get there: Hills and Storytelling framework Conclusions: an […] Read more »

Prioritisation for Product Managers: Are we Doing it right?

BY Imogen Schels on November 13, 2020 for Prioritised Members

Prioritisation – we all have to do it and we all have different ways of getting it done. But what’s working well for you and where are your biggest stress points when it comes to this vital part of product management? To get an idea, we asked 55 Product professionals to share their thoughts, feelings and […] Read more »

Building a Bespoke Prioritisation Framework: A Case Study

BY Imogen Schels on November 13, 2020

In this case study, Katerina Suchkova, Group Product Manager at 15Five, explains how she and her team devised a prioritisation formula to get them through the challenge of 2020. As a remote company, our team typically gets together twice a year, at the annual company R&D retreat. In September 2019 we went on our last R&D […] Read more »

Product People on Prioritisation

BY Imogen Schels on November 13, 2020

We asked 55 people working in product management roles to share their thoughts, feelings, and frustrations on the process of prioritisation. Read on for an overview of their feedback, and if you’re a Mind the Product member, you can access an extended report (more on this below). Who We Spoke To The majority of people […] Read more »

Building health-tech products when the rules are still being written, by Joe Rinaldi Johnson

BY Lisa Radel on October 5, 2020

In this ProductTank London talk, Joe Rinaldi Johnson shares what he’s learned in 10 years of navigating the challenging and highly regulated field of healthcare. He is the Chief Product Officer at Zava, a digital healthcare company offering remote diagnosis and prescriptions. If you, like Joe, feel there is a lack of resources about product management in […] Read more »

Marty Cagan on Empowering Teams, Discovery Challenges, Alignment, and More

BY Laura Phillips on October 1, 2020 for Prioritised Members

In the latest of our Prioritised AMAs, we were joined by Marty Cagan who took your questions on empowering teams, discovery challenges, Product Owners, transitioning from product role to a leadership role, and much more. If you missed it, you can watch the whole session again, or read on for a transcript* of selected questions […] Read more »