Product Strategy

Every team needs a product strategy. The Business Model Canvas, Bootstrap or Atomic Design – it seems like everyone from MBAs to developers to designers seems to have a framework to structure their strategy, except for product managers. In this ProductTank Toronto talk, Rob Hayes, Founder of Foundation PM, provides a framework to help companies […] Read more »

In this first, Breakout Session release from #mtpcon Digital 2020, you can delve into four of the event’s deep-dive sessions focusing on product strategy and skill development. Below you’ll find videos for the following: Roadmapping with C Todd Lombardo Prioritisation for Impact with Gabrielle Bufrem Lean Product Development with Jeff Gothelf Dual-Track Development Demystified with […] Read more »

If 2020 has taught us anything, it’s that predicting the future is hard and in this episode, sponsored by Amplitude, we turn to Margaret Heffernan to learn how to do it better. She’s a captivating speaker with more than 12 million views of her TED talks and a prolific writer who recently published Uncharted: How To […] Read more »

This year doesn’t just mark the start of a new decade, but also the 10th anniversary of the first ever #ProductTank (and my 20th as a Product Manager). What started as a simple meetup in London has evolved into the world’s largest product community, with chapters in over 200 cities around the world and 200,000 […] Read more »

As the COVID-19 crisis began hitting home, a lot of the conversations I had with product people started to take the same tone. It quickly became clear that many people were dealing with the same basic questions. There was also a lot of confusion about how to move forward. As a result, I sat down […] Read more »

In this guide, Patrick Campbell, Co-Founder and CEO of ProfitWell, explains the basics of pricing your product and provides the key steps to help you develop a strategy and implement your pricing. The Basics Explained Why SaaS Pricing is Different Conducting a Pricing Audit Develop a Pricing Strategy Pricing Models Explained Implementing Your Pricing Conclusion Further […] Read more »

Wondering what a “one-pager” is? In this ProductTank San Francisco talk, John Cutler (Product Evangelist at Amplitude) explained to a packed house at NextRoll why one-pagers are a “forcing function”. John covered: What is a one-pager? What outcomes should you expect from your one-pagers? How do one-pagers fit into the overall product puzzle? Watch the video […] Read more »

Throughout this new series, we’ll be sharing the stories, learnings and experiences of product people dealing with COVID-19 right across the globe. In this first instalment, Kara Chiles, Senior Director of Consumer Products at Gannett, explains how the product team behind the largest local newspaper company in the United States has been adapting. Thankfully, for […] Read more »

We all know that product is hard, so here are some themes from a very playful activity that will help you get better at it. Shipping products is rough, full of false starts, lousy execution, and a lack of will to kill products quickly. But a bad strategy creates a state of false hope, and […] Read more »

In this MTP Engage Manchester talk, Dave Wascha, then Chief Product Officer at Moonpig, shares with us some insight on solving customer problems by mapping them out and then looking forward and back in time as they relate to one another. His key points include: Understanding customer problems Looking to the left How far to the […] Read more »