Product Strategy
LATEST POSTS
How we Learned to Build Users' Trust in a new Product Category
I’m really proud to have been part of the team who launched Echo’s new website – our digital pharmacy users can now manage their medication from whichever device they like, without downloading our app. When we started building our web product, our plan was pretty simple: “Just build the same features as our mobile app […]
The ABCs of Product - Melissa Perri on The Product Experience
Melissa Perri is the product manager’s product manager – she’s able to do the job, explain it, and teach you how to do it better. So when we got her on the line, we covered everything… including Japanese deployment strategies, Marmite and peanut butter, product leadership and team organisation, how companies scale, how to pick […]
Product Strategy, the Missing Link by Nicholas Goubert
It may be obvious, but defining your strategy, goals, and mission is something we all need to have rooted at the heart of everything we do – but it’s very easy to get pulled in countless different directions while we try to deliver against these. In this talk at MTP Engage Manchester, VP of Digital […]
Meeting the Challenge of Rebuilding a Legacy Product
For the last 18 months our team has been working to rebuild an existing system using entirely new technologies, methodologies, and a new development team. My company, Hindawi, developed a platform in the mid 2000s to allow academics to peer review academic papers online. For 10 years, the system performed admirably, helping the company grow […]
How Humanising Your Product can Make all the Difference
For a bootstrapped product start-up, investing in visual design and illustration to humanise your product can seem like a low priority. You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm. Delightful touches, like illustration, are a luxury for those with six-figure investment, surely? A nice to have […]
Product Growth = People Growth by Nilan Peiris
In this #mtpengage Manchester talk, Nilan Peiris of Transferwise talks about simultaneously growing a business and growing its people, and how the two aren’t at all mutually exclusive – in fact, it’s the exact opposite. Money transfer service Transferwise has undergone phenomenal growth and now moves over £3 billion a month, saving its customers more […]
Why you Should Organize Product Teams Around Customer Experiences
The world is full of examples of well engineered products that have failed to make an impact. What is common to them is that they failed to resonate with customers because they lacked the delight factor – the capacity to offer delightful user experiences. Such products can feel like a collection of features rather than […]
Goals for 2019 - A Product Manager's New Year's Resolutions
It’s a new year, and while the date changing on a calendar doesn’t really have some magical power, it is a nice reminder to slow down and reflect. Many of us will think about the personal goals we want to achieve this year, our businesses will be setting plans and strategizing how to make this […]
Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett
A lot of teams struggle with how to increase engagement. We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve […]
Why We Fail: What I Learned From 5 Years with Friends, Netflix's Social Strategy
I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. I often highlight that half of Netflix’s high-level product strategies fail in order to help product leaders to understand how hard it is to launch and grow startups. I also think […]