Product Strategy
LATEST POSTS
SUNDAY REWIND: It's all about the outcome
In this Sunday Rewind, we look back to when Georgie Smallwood, CPO at Tier Mobility, explained why an understanding of outcomes and impacts is essential to successful product management. […] Read more »
Incorporating integration into your product strategy
The most successful product managers in this fragmented, SaaSified world will be the ones who understand how to define cross-product user experiences. Here are some ways you can effectively incorporate this into your product strategy. […] Read more »
How behavioral engineering helps to build better products
In this post, we will look at the vast concepts of behavioural engineering to help you design better products. […] Read more »
Accelerated product pivot—a pandemic lesson by Cinthia Assali
In this #mtpcon Digital Americas session, Cinthia Assali, Head of Product Development at Gympass reveals how the Gympass Product team tackled the pandemic challenge and quickly pivoted to digitally deliver physical activity and mental health solutions in less than a month. […] Read more »
Product dynamics, explained
Arnau Giró and Oliver Borders previously shared their experiences of scaling product and design teams highlighting 7 imperative factors. This article dives into factor number 7: Fabricating your product values and principles. […] Read more »
(Product) Strategy by Andrew Tokeley
In this ProductTank Wellington talk, Andrew Tokeley, Product Leadership Coach, explains why strategy is a big part of trying to help product managers connect the dots and prove the value of what they’re working on and why many can struggle with lack of strategy. […] Read more »
Effective communication with software engineers
In today’s article, Simón Muñoz shares some tips on communicating effectively with engineering teams that he has been learning throughout his career, as well as elaborating on why it’s important […] Read more »
Spotify, crypto, and ethics - Cennydd Bowles on The Product Experience
Product people are charged with representing the needs of the customer as well as the needs of the business—but what happens when these are in conflict? We asked ethics consultant Cennydd Bowles to chat with us about how to handle some tricky situations in product. […] Read more »
How to drive product innovation
In this Ask Me Anything (AMA) session for members, award-winning author and corporate innovation expert, Tendayi Viki, joined Mind the Product’s Managing Director, Emily Tate, to talk about driving innovation within product teams and organisations. […] Read more »
Product strategy for beginners: Part 2
In the first part of this series, Lassi Liikkanen discussed the process to get you productive with product strategy and to understand why starting is difficult. With this insight, you are ready for a walk through the five steps of getting engaged with product strategy […] Read more »