Product Strategy

In this keynote from #mtpengage Hamburg 2021, Megan Murphy, VP Product at Hotjar, shares how she communicates and enforces Hotjar’s product strategy in her day-to-day work. Her key points include: People need to be inspired so that they believe in their ability to make things happen Feedback is important at every stage Keep people informed, […] Read more »

What really is the difference between managing and leading your product. Don’t product managers need to be able to both manage and lead? In this piece, we’ll delve into why product leaders should care about both. […] Read more »

In this Fireside Chat for Prioritised members, product author and coach, Joe Leech and our Managing Director, Emily Tate explore how the Jobs to be Done (JTBD) toolkit can be used to make better product decisions. […] Read more »

Integrations are a part of many product managers’ lives. Let’s talk about how to think about integrations, and how to choose vendors. […] Read more »

In this article, we share the process that we use at Def Method to help clients avoid product failure and ensure that they build to succeed. […] Read more »

Businesses today are more competitive than ever—constantly working to innovate and dominate a particular market. But oftentimes, businesses rush to get their products out the door without understanding what’s needed to build an offering that will truly benefit their target customer base. According to renowned innovation expert Clayton Christensen, there are over 30,000 new products introduced […] Read more »

What is a referral program? A referral program is a product-driven go-to-market strategy utilized widely by brands across industries, to motivate existing customers to recommend the brand and its products to their family and friends. Referral has two-sided dynamics. By referring their family or friends, existing customers will get rewards, and the people that they […] Read more »

Product development will not ever be an easy task. We have worked on a multitude of projects over the years and to this day we continue to run into roadblocks during development. This is a natural occurrence when you are tasked with bringing innovative ideas to life. Nonetheless we — along with many other teams […] Read more »

As we settle down on a Sunday in wake of an exciting week ahead with #mtpcon Digital Americas (July 14-15), we thought it was the perfect time to reacquaint ourselves with this talk by Dave Wascha on how product management has developed over the last 20 years. In this entertaining and insightful talk from Mind […] Read more »

Defining a product strategy and aligning its execution is one of the most challenging tasks for product leaders. In my book, Product Direction, I take a practical approach to solve this challenge based on artifacts and best practices, to define, link, and communicate your product strategy, to strategic roadmaps, and OKRs. I’m sharing two chapters […] Read more »