LATEST POSTS

Why you Should Organize Product Teams Around Customer Experiences

BY Panagiotis Goros on February 26, 2019

The world is full of examples of well engineered products that have failed to make an impact. What is common to them is that they failed to resonate with customers because they lacked the delight factor – the capacity to offer delightful user experiences. Such products can feel like a collection of features rather than Read more »

Goals for 2019 - A Product Manager's New Year's Resolutions

BY Emily Tate on January 1, 2019

It’s a new year, and while the date changing on a calendar doesn’t really have some magical power, it is a nice reminder to slow down and reflect. Many of us will think about the personal goals we want to achieve this year, our businesses will be setting plans and strategizing how to make this Read more »

Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

BY Marieke McCloskey on December 12, 2018

A lot of teams struggle with how to increase engagement. We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve Read more »

Why We Fail: What I Learned From 5 Years with Friends, Netflix's Social Strategy

BY Gibson Biddle on December 4, 2018

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. I often highlight that half of Netflix’s high-level product strategies fail in order to help product leaders to understand how hard it is to launch and grow startups. I also think Read more »

How Speed to Market Starts With a Strong Foundation

BY Bridget McMullan on November 28, 2018

Imagine this: You’re in the middle of developing a product when you realize you’re going to miss the launch date. That’s never happened to you, right? Well, according to the Center for New Product Development, “the average new product development project exceeds its schedule by 120%.” So why does this happen, even to the best of Read more »

Why Simply "Allowing" Mistakes is a Dead-end for Agile Companies

BY Alexandre Gabadou on November 13, 2018

Managing culture can quickly become one of the most complex challenges for companies that seek to scale agile practices. If self-organization and continuous improvement aren’t already tricky enough in a team of 10 individuals, they represent a daunting challenge when teams grow to the hundreds (not mentioning companies of thousands of people). Scaling agile practices[1] in Read more »

Take Care of the Misfit Toys: Managing End of Life Products

BY Alessandro Festa on October 31, 2018

So you’ve read all those books and articles on how to become a product manager, about how tough it is, but also how rewarding it is. Now finally you’ve become one. I remember when I moved from being a sales engineer to product manager.  I had a picture of myself in my new role. I Read more »

What Product Teams say and What They Really Mean — 10 Tips for Diagnosing Team Issues

BY Rob Boyett on October 4, 2018

Team issues can have a negative impact on a project and your people long term. There are a bunch of ways they might manifest themselves – and I’ve written them down as I’ve heard them over a decade of building digital products in cross-functional teams. I’m not touching on the upfront issues like bad sales Read more »

Product Discovery vs Daily Business by Natalie Moschner and Giorgia Gabrielli

BY Giorgia Gabrielli on October 2, 2018

In this talk to the MTP Engage Hamburg audience my colleague Natalie Moschner and I share some of our experiences and learnings from implementing product discovery in daily work routines, and we look at how we integrated product discovery in a firm with over 400 employees like AutoScout24. Product Discovery Basics Firstly, you should keep Read more »

The Hierarchy of Engagement by Sarah Tavel

BY Emily Tate on September 28, 2018

How do you maximize your chances of building an enduring, consumer product? This is the big question for consumer companies, and in her #mtpcon San Francisco talk, Sarah Tavel, General Partner at Benchmark, says it comes down to understanding how to maximize engagement. Tavel’s Hierarchy of Engagement Throughout her career, Sarah has spent a lot Read more »