LATEST POSTS

Building Accessibility in to Your Products: Just Do It!

BY Emily Tate on September 10, 2018

Building accessible products is the right thing to do. In concept, this is not a difficult idea to agree with. As technology becomes more ingrained into everyday life, the ability to use digital products is a necessity; therefore, from an ethical perspective, ensuring that a diverse set of customers can use your product is a Read more »

How to Simplify Your Value Proposition: A Case Study

BY Molly Norris Walker on April 11, 2018

It pays to be ruthlessly simple about your value proposition. While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Acquire and convert more users by perfecting the most direct path to realizing that benefit. Here we look at a case Read more »

Getting the Best Products to Speak for Themselves

BY Jonathan Kim on March 7, 2018

Give Your Product a Voice In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!” moment. You shoulder the burden Read more »

Critical Customer Touchpoints for a Successful Product Launch

BY Amanpreet Kaur on October 31, 2017

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start? The process of working up an idea and developing it Read more »