LATEST POSTS

Alex Osterwalder - Designing your Value Proposition

BY Martin Eriksson on November 14, 2014

In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design. He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of […]

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Video: Your product doesn't sell itself

BY Martin Eriksson on March 10, 2014

What are the elements of a successful product? It’s never one thing but in addition to building an awesome product, it’s also about external factors (like market maturity, demand, etc) and of course marketing. It’s never just “build it, and they will come” but about achieving the right fit between all three. Skeptical? Over 450,000 […]

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WhatsApp - The power of product focus

BY Martin Eriksson on February 19, 2014

With today’s news that Facebook has acquired group messaging app WhatsApp for over $16 billion one of the quietest companies in Silicon Valley has proven the value of extreme product focus, and upset a few cardinal rules along the way. […]

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