LATEST POSTS

From Waterfall to Agile: A Product Manager Transition

BY Ramon Guiu on February 16, 2016

A few weeks back, Martin Eriksson reviewed the history of Product Management and explained how the discipline was born in the FMCG manufacturing industry. At the time, the process for creating products was similar to the Waterfall project management model we’re familiar with because the development, testing, production and market distribution of physical goods is expensive and […]

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5 Essential Elements of Perfect Product Messaging

BY Elisabeth Cullivan Thomas on October 7, 2015

One of the first things that I think about when launching a new product or service is how do we get people to notice? How do we get people to come? Just because you offer something wonderful and that you are passionate about does not mean you will instantly attract customers. Building a marketing message […]

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6 Lessons Learned from the Launch of our SaaS Product

BY Sami Linnanvuo on July 31, 2015

This is the third (and final) part in a series of blog posts documenting our path to launching our SaaS product, Screenful. We have now happily launched our product and we’re ready to share the lessons we learned along the way. If you missed them, catch Part 1 and Part 2 of the series. When it came to our […]

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The Tyranny of 'Good Enough'

BY Kat Matfield on July 22, 2015

One of the most frustrating experiences in my career was caused by Microsoft Excel. Unlike the thousands of other people who can say that, I wasn’t even using Excel at the time. I was testing a prototype of a personal finance management app with a user who was already a habitual budgeter. They were delighted […]

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How to prepare for your product launch

BY Sami Linnanvuo on March 23, 2015

This is the second part in the series of blog posts documenting our path to launching a SaaS product. The first part of this series is available here: Part 1 – Launching a B2B SaaS product Now that we’re getting closer to our launch date, we’re busy preparing. For us, that means coding, design work, documentation, and generally […]

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Alex Osterwalder - Designing your Value Proposition

BY Martin Eriksson on November 14, 2014

In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design. He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of […]

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Video: Your product doesn't sell itself

BY Martin Eriksson on March 10, 2014

What are the elements of a successful product? It’s never one thing but in addition to building an awesome product, it’s also about external factors (like market maturity, demand, etc) and of course marketing. It’s never just “build it, and they will come” but about achieving the right fit between all three. Skeptical? Over 450,000 […]

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WhatsApp - The power of product focus

BY Martin Eriksson on February 19, 2014

With today’s news that Facebook has acquired group messaging app WhatsApp for over $16 billion one of the quietest companies in Silicon Valley has proven the value of extreme product focus, and upset a few cardinal rules along the way. […]

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