LATEST POSTS

Made With the Finest Rainbows: Was Starbucks' Unicorn Frappuccino a Success?

BY Jenny Wanger on May 2, 2017

Glitter and sparkles swept America by storm the other weekend! Or at least some coffee shops, as Starbucks released its limited edition Unicorn Frappuccino (UF). People were sipping on blue and pink concoctions all over the place, and everyone had an opinion. Not everyone liked it — the top posts on Instagram with #tastesdisgusting were […]

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Is Your Chatbot Artificially Intelligent?

BY Jenny Wanger on April 5, 2017

The chatter at SXSW this year was all about the chatbot. Several sessions and a lot of side conversations were aimed at helping companies understand what chatbots are and how to use them. I got the sense that everyone wants to have one of these in their product right away. But while everyone talked about the […]

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When the price is right: managing price segmentation

BY Mark Stiving on November 1, 2016

Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no […]

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How aligning product and marketing teams improves customer experience

BY Jason Amunwa on October 27, 2016

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too […]

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Three Ways of Generating Trust for Your Product

BY Jenny Wanger on August 25, 2016

Sign up for our product! Tell us about yourself. Fill out your profile. Tell us where you’re going so we can bring you a driver. Let us see your bank transaction data so we can give you financial recommendations. Every time you ask your users for information, they’re going to ask why they should trust […]

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The Explosion of Pokémon Go: A Product Designer’s Perspective

BY Jenny Wanger on July 22, 2016

The internet and Wall Street are buzzing about the success of Pokémon Go, Nintendo’s first high-profile foray into mobile gaming. Nintendo’s market cap has grown by over $10 billion, as its shares surged 50% since its launch July 7th.  It took five hours from launch to reach the top downloaded spot in the iPhone app store and […]

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From Waterfall to Agile: A Product Manager Transition

BY Ramon Guiu on February 16, 2016

A few weeks back, Martin Eriksson reviewed the history of Product Management and explained how the discipline was born in the FMCG manufacturing industry. At the time, the process for creating products was similar to the Waterfall project management model we’re familiar with because the development, testing, production and market distribution of physical goods is expensive and […]

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5 Essential Elements of Perfect Product Messaging

BY Elisabeth Cullivan Thomas on October 7, 2015

One of the first things that I think about when launching a new product or service is how do we get people to notice? How do we get people to come? Just because you offer something wonderful and that you are passionate about does not mean you will instantly attract customers. Building a marketing message […]

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6 Lessons Learned from the Launch of our SaaS Product

BY Sami Linnanvuo on July 31, 2015

This is the third (and final) part in a series of blog posts documenting our path to launching our SaaS product, Screenful. We have now happily launched our product and we’re ready to share the lessons we learned along the way. If you missed them, catch Part 1 and Part 2 of the series. When it came to our […]

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The Tyranny of 'Good Enough'

BY Kat Matfield on July 22, 2015

One of the most frustrating experiences in my career was caused by Microsoft Excel. Unlike the thousands of other people who can say that, I wasn’t even using Excel at the time. I was testing a prototype of a personal finance management app with a user who was already a habitual budgeter. They were delighted […]

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