LATEST POSTS

What's the toughest part of your job?

BY Christian Bonilla on September 23, 2016

The product management job has no shortage of challenges, tactical or strategic. There are the ones you sign up for: validating problems in the market, identifying a differentiated value proposition, defining the roadmap, shepherding feature development. For most of us, those things are synonymous with the job itself. Then there are the challenges we don’t Read more »

The matrimony of qualitative and quantitative analytics

BY Hannah Levenson on September 20, 2016

As mobile app technology evolves, it seems logical that our mobile analytics capabilities should evolve proportionally. Yet for the most part, any evolution in the mobile analytics realm is happening at a much more glacial pace. Now that’s not to discount improvements in areas such as data visualisation, product integrations, and real-time capabilities, which have Read more »

Managing agile teams remotely, pitfalls and remedies

BY Edward Upton on September 19, 2016

My first experience of managing a remote team was not a success: the team broke up quickly, and the company soon after. At first, I thought the issue was the personalities involved but as I’ve looked at more companies trying to set up offshore development offices, I’ve seen there are some common mistakes. I want Read more »

Product/market fit in complex markets: an experience from cleantech

BY Joseph Aamidor on September 15, 2016

Getting to product/market fit is “the only thing that matters” to start-ups, according to Netscape co-founder and venture capitalist Marc Andreessen. The principle is that a product should “fit” the needs of a market for the company to scale and be successful. But how can this be achieved if some signs point towards your firm Read more »

Conference Strategies: How We Maximised Value From Attending MTPCon

BY Mark Tattersall on September 6, 2016

How do you get actionable value from a conference like Mind the Product? Too often that post-conference buzz dissipates into tactical priorities and before you know it, weeks have gone by and you’ve forgotten the items you wanted to follow up on or discuss more with your team. This is a story of how the Read more »

The Importance of Passionate Stories to Product Design

BY thaler pekar on September 1, 2016

There’s tight focus on finding and addressing customer pain points in product development. I believe there needs to be similar focus on their passion points. By passion points, I mean moments of profound or unexpected emotion: the joy that ensues results not simply from having a problem solved, but from a visceral, passionate reaction to Read more »

Speaking to Engineers through Storytelling

BY thaler pekar on August 31, 2016

When communicating, you want to enable your audience to see possibilities and solutions and their part in them. No more so than when speaking with the engineers on your product team. If you want your team (not just your customers) to believe in your product and its promise, you have to share stories that invite Read more »

Three Ways of Generating Trust for Your Product

BY Jenny Wanger on August 25, 2016

Sign up for our product! Tell us about yourself. Fill out your profile. Tell us where you’re going so we can bring you a driver. Let us see your bank transaction data so we can give you financial recommendations. Every time you ask your users for information, they’re going to ask why they should trust Read more »

How product managers can make meetings great again

BY Nis Frome on August 24, 2016

It’s become a common trope that product management is less about the management of products and more directly about the management of stakeholder relations. To that end, meetings would seem like an ideal use of time, enabling product managers to communicate with key members of the team. But as most readers know, that’s rarely the Read more »

Product Rockstars have Head, Hands, and Heart

BY Fred Esere on August 12, 2016

Every time you look behind a truly great product, you find people. The individuals who have created paradigm shifting, legacy leaving products are distinguished not merely by what they’ve done, but also by who they are. Take a famous example. Thomas Edison pioneered the lightbulb, one of the greatest products of all time. He wasn’t Read more »