Product Management Skills
Martin Eriksson defines product management as the intersection between business, technology, and user experience. He believes that a good product manager must be experienced in at least one of these areas and passionate about all of them. But what exact skills does a product manager need? From communication and strategic thinking to prioritisation and analytical skills, the list is long. This content looks at product management skills in different ways.
Assess your product skills today
If you’d like to assess your own product skills, check out our free Product Skills Toolkit. Designed to help you assess your skills and take the next step on your product learning journey, the toolkit includes a PDF download, video tutorials, and an email series.
"The Week" iPad App - Lessons Learned From A Product Manager
This is a guest post by Alex Watson, Head of App Development at Dennis Publishing, recalling his lessons learned as product lead on a major iPad app. The biggest digital project at Dennis this year has been the development of an iPad edition of The Week magazine. Representing over nine months of hard work, we Read more »
I am a Product Manager
This is a guest post by Paul Pechey, Product Manager at Just-Eat, in response to our recent article “What, exactly, is a Product Manager?”. Reading Martin’s excellent “What, exactly, is a Product Manager?” post yesterday I felt compelled to revisit a really interesting exercise I did about 18 months ago – one that I would Read more »
Segmentation and Personas
This is a guest post written by Shahid Hussain, author of The No Bullshit Guide to Product Management. Segmentation and Personas are tools to help you and your team understand your users better. First, segmentation. Ready? Before you built your product, you probably considered who might use it. That group of people is your market. Read more »
What, exactly, is a Product Manager?
I often get asked what a product manager is. What do they do? Where do they come from? How do you get into product management? Why do they like sharpies so much? In his book Inspired, Marty Cagan describes the job of the product manager as “to discover a product that is valuable, usable and Read more »
Being a Lean Product Manager
From the early days of PeerIndex we’ve been running as a (very) lean startup. This has taught me some lessons about the practice of Product Management in lean startup environments. This is less about the use of customer development tools and finding product market fit but rather about some tips and tricks that made my Read more »
To Kill a Feature
Kill a feature every week. When you kill the wrong one, people will make noise and you’ll be clued in to what actually adds value. — Dave McClure, FOWA 2009 How do you know which features need to be killed? Every product that’s been around for some time will inevitably have some leftover feature ‘residue’: Read more »
Data Driven: Your Bounce Rate and Time On Site are wrong
It’s hard not to look at your bounce rate and wonder why so many people hate your product isn’t it? This article explains how Google Analytics might be screwing you on your bounce rate and some methods you can use today to measure it more accurately. In doing so, you’ll also be improving the accuracy Read more »
Leadership and Product Management
We often see Product Management in light of tools and techniques, such as roadmaps and lo-fi usability testing. However, Product Management encompasses more than that. Indeed focusing only on the tools means you are not taking advantage of what Product Management can bring to an organisation. More than the tools, Leadership is of crucial importance Read more »
Lo-fi usability testing – Part 3: Ten top tips
We’ve already covered in the previous articles what usability is and why you need to test it and what you need to do to prepare for your usability tests. In this thrilling* conclusion to the trilogy, we get down to the nitty-gritty of how to run the tests and how to interpret and act on Read more »
Lo-fi usability testing - Part 2: Preparation
We’ve already covered in a previous article what usability is and why you need to test it. In this second instalment, I’ll be showing you what you need to do to prepare for your usability tests. Continue reading this article on I Manage Products… Read more »