Product Management Skills
Martin Eriksson defines product management as the intersection between business, technology, and user experience. He believes that a good product manager must be experienced in at least one of these areas and passionate about all of them. But what exact skills does a product manager need? From communication and strategic thinking to prioritisation and analytical skills, the list is long. This content looks at product management skills in different ways.
Assess your product skills today
If you’d like to assess your own product skills, check out our free Product Skills Toolkit. Designed to help you assess your skills and take the next step on your product learning journey, the toolkit includes a PDF download, video tutorials, and an email series.
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Data Driven: Your Bounce Rate and Time On Site are wrong
It’s hard not to look at your bounce rate and wonder why so many people hate your product isn’t it? This article explains how Google Analytics might be screwing you on your bounce rate and some methods you can use today to measure it more accurately. In doing so, you’ll also be improving the accuracy […] Read more »
Leadership and Product Management
We often see Product Management in light of tools and techniques, such as roadmaps and lo-fi usability testing. However, Product Management encompasses more than that. Indeed focusing only on the tools means you are not taking advantage of what Product Management can bring to an organisation. More than the tools, Leadership is of crucial importance […] Read more »
Lo-fi usability testing – Part 3: Ten top tips
We’ve already covered in the previous articles what usability is and why you need to test it and what you need to do to prepare for your usability tests. In this thrilling* conclusion to the trilogy, we get down to the nitty-gritty of how to run the tests and how to interpret and act on […] Read more »
Lo-fi usability testing - Part 2: Preparation
We’ve already covered in a previous article what usability is and why you need to test it. In this second instalment, I’ll be showing you what you need to do to prepare for your usability tests. Continue reading this article on I Manage Products… […] Read more »
Lo-fi usability testing - Part 1: Background
Quite a few people are put off usability testing because they think it’s complicated, time-consuming and expensive. What you may not realise is that you can run a set of usability tests in a single afternoon that will uncover eighty percent of the problems your product has. And the only specialist equipment you’ll need is […] Read more »
Sketchnote a more awesome you
Here’s the thing – we all want to be better at what we do. If you didn’t you wouldn’t be reading this. So we tend to read a lot. We listen to what other people have to say about stuff. We think about things. Sometimes we actually get around to trying some of the things […] Read more »