LATEST POSTS

Video: Cardinal Sins of Product Management

BY Janna Bastow on April 15, 2014

Thou shall not say “Because that’s the way we’ve always done it.” This was among the lessons we learned from Dave Wascha, Chief Product Officer at Moo.com, at ProductTank March. As Dave said, “This is the most scary, terrifying, insidious thing we face as product managers, and the older you get the more baggage you […]

Read More…

Product Managers: 5 ways you can make an engineer's job easier

BY Kirsty Lee on March 31, 2014

As a Product Manager, demands are placed on you from many different areas – from engineering and design, to marketing and business development. However, software engineers tend to be the ones who work closest with Product Managers on a day-to-day basis – and they usually have a pretty clear idea of the things which make […]

Read More…

When the Product Backlog Runs Out

BY Serge Doubinski on March 28, 2014

You’ve got sprint planning coming up and, looking at your backlog, you see that there is nothing ready for the team to work on. I have talked to quite a few product people about this and no matter how experienced they were, all of them told me that this is a situation they’ve encountered at […]

Read More…

The 10 things I have learnt about Agile Product Delivery

BY Brijesh Malkan on March 12, 2014

I have a confession. I share it in the belief I am in the company of my brethren; I am an accidental product manager. Two years ago, I did not know a user story from a bedtime one. A notification from an alert. And a gherkin was still just a tasty pickle. But 24 months […]

Read More…

Sprint Zero - On Designing the Right Thing

BY Harry Max on March 3, 2014

Developing great products is hard. The most conservative estimates place new product failure rates at 50% or more.  Many of us can relate to working on an exhilarating project with talented colleagues, where the solution was architected brilliantly and even delivered on-time, only to see the product fall short of expectations in the marketplace. Mark […]

Read More…

Using behavioural design to make more engaging products

BY Kat Matfield on February 26, 2014

How do you get users to want to do what you want them to do? No matter how much effort you put into an amazing marketing site, a slick launch campaign or a frictionless user on-boarding flow, you may still end up tearing out your hair about low retention rates and falling user engagement. That’s […]

Read More…

Be user centered, not user led

BY Martin Eriksson on February 5, 2014

There’s a common misconception out there that user centered design means being led by the user. The clearest example is the oft-repeated fallacy that Apple isn’t a user centered organization because they never ask users what they want. In some instances, being user centered means ignoring or even going against explicit user wishes in order […]

Read More…

Video: Lean Product Development

BY Martin Eriksson on January 14, 2014

Is your product disruptive or sustaining? There’s nothing wrong with being sustaining by the way – a disruptive company that is successful quickly becomes a sustaining company. The important thing is to understand where on this spectrum you lie because both need to think differently when it comes to everything from marketing to how to […]

Read More…

Video: Beyond usable - mapping emotion to experience

BY Martin Eriksson on December 20, 2013

Addiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. In her talk at Mind the Product 2013, design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. She argues that we must move past addiction and into meaning — using […]

Read More…

Pricing is All About Value

BY Steve Johnson on November 26, 2013

Pricing strategy is all about value. ‘Must-have’ capabilities are more expensive than ‘nice to have’.  So what’s the value to the client? A simple way to look at pricing is to use a three-by-three matrix (like a game of tic-tac-toe or noughts and crosses). The vertical axis is the cost of doing it myself, while […]

Read More…