LATEST POSTS

A Framework For Evaluating Market Opportunity

BY Neal Cabage on May 22, 2013

How do you know whether a product idea is going to succeed if you build it and take it to market?  If you’ve ever been part of a startup, or if your organization has launched a new line of products, you know how precarious the effort can be. Some would advocate using the ‘Lean’ method […]

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Moving From Product Management Into Product Strategy

BY Becky Yelland on May 15, 2013

I’ve worked as a product manager since 2005. My first role was part of the core product team at BSkyB in strategic product development.  We were product owners of the concept through to delivery to market of all the new set-top boxes and in-home consumer devices such as routers and wireless bridges, as well as […]

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The Minimally Viable Feature Approach

BY Simon Cast on May 8, 2013

Minimally Viable Feature approach (MVF) is creating enough of the feature to test the adoption and usefulness before expending lots of resources on fully building out the feature. In the case of ProdPad, we created the simplest form of the roadmap we could, with just enough functionality to be useful and yet provide users with […]

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Tips for managing time expectations in consulting

BY Kate Leto on April 24, 2013

As a freelancer, one of the most common scenarios I’ve been asked about over the last few months is what to do when the hiring company believes they need a full-time person, but you’re only interested in part-time projects. While some may be interested in taking on that type of project (more security and potentially […]

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Fear or the fallacy of intuitive UX

BY Simon Cast on April 18, 2013

How often do people feel fear when they are using your product? I’m not talking the fear of a haunted house, but the fear of failure, the fear of screwing something up, the fear of making a mistake. Fear when using a product is always there, manifesting itself in different ways. On Twitter it could be […]

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Moving the product pipeline out of the development backlog

BY Simon Cast on March 5, 2013

 An interesting philosophical discussion was triggered on MindTheProduct’s Product Managers Skype chat when I questioned why someone had incomplete user stories in their development backlog. The majority of the answers can be boiled down to “because that is how it is done”. However, I feel there is another way, which offers several advantages over doing the grooming […]

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Video: Rapid Prototyping Google Glass by Tom Chi

BY Martin Eriksson on December 17, 2012

Tom Chi is the Experience Lead for Special Projects at Google X, their in-house skunk labs that has brought us amazing products from augmented reality glasses in Project Glass to self driving cars. Tom has a rich background, having worked as a Designer, Product Manager, Developer, and Consultant, and at Mind the Product 2012 he […]

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How user research can help prioritise product requirements

BY Damian Rees on August 16, 2012

Many people think of user research as either something you do towards the end of the project as a check and balance before going live, or once the project has already gone live to make sure it’s working as it should. However, research doesn’t always have to focus on what you have created. It can […]

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Moving into a Product Role

BY Janna Bastow on April 19, 2012

A friend of mine recently got in touch, asking for advice as he was going for an interview for a Product Manager role. His biggest concern? He was a social media manager at the time, not a product manager. The role called for him to work closer with a development team than he’s ever had […]

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Better User Stories, Come Hell or High Waterfall

BY Basheera Khan on February 15, 2012

As anyone who makes things for a living will attest, there comes a time perhaps once a day, when a certain question plays upon the lips of everyone on the project. If it’s a particularly trying day, this question will pop up a few times, and if it’s a doozy of a day, it will […]

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