LATEST POSTS

Who is “the Customer?” by Luke Taylor

BY Jayson Robinson on September 17, 2018

TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor, formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons. Don’t hate the central decision maker – they can be your best friend, or destroy your chance of success. Read more »

When Innovation Programs Fail by Brant Cooper

BY Emily Tate on September 14, 2018

When Brant Cooper typically speaks to innovation practitioners, he usually tells them to “stop innovating”. He says this because they typically fail to define what they mean by the word innovation. At #mtpcon San Francisco, he helped product practitioners to understand what innovation is, why innovation programs fail, and how we can help to change Read more »

10 Hacks of Customer-Centric Enterprise Product Managers

BY Peter Stadlinger on September 6, 2018

Over the years I’ve worked alongside a number of enterprise product managers in many companies. Those who have stood out to me as particularly customer-centric have had two qualities in common. The first quality is about laying foundations and the second is about finishing touches. I’m a product manager at Adobe, a company with a long product management tradition and which has produced Read more »

Product Roadmaps in Five Easy Pieces

BY Scott Colfer on September 5, 2018

. . . so my investor said that I need a product manager to do our product roadmap?” When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”.  So I’d dig a little deeper to find out what they really needed, and it was often a return Read more »

Social Tech for Local Change: the Story of Spacehive by James Chant

BY Magda Coutts on September 4, 2018

TL;DR: James Chant, formerly Head of Product at Spacehive, talks to ProductTank London about a social entrepreneurial marketplace, how this ecosystem can driven by the network effect and fed by non-product functions, and what influence “social tech for good” can have on a wider society. What is Spacehive? Spacehive is a UK-based crowdfunding platform where Read more »

Product Design Politics by Michelle Chu

BY Tremis Skeete on August 21, 2018

Michelle Chu began her career in publishing as a sales assistant at Backpacker, before working in advertising, layouts, and packaging design. She then moved to digital products and eventually to her current role as Senior Product Manager and Head of Design at Alpha. Start-up Alpha is a user insights platform for use as a tool Read more »

Managing Manufactured Products: Growth and Decline

BY Dustin Levy on August 20, 2018

Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. In this final post in my series on managing manufactured products I examine the specific touch points that exist between the operations, engineering, and finance functions when managing the lifecycle of manufactured products. You can read Read more »

Indistractable: How to Master the Skill of the Century by Nir Eyal

BY Nir Eyal on August 17, 2018

Is the world more distracting than it used to be? It certainly seems that way. Not just when we’re walking down the street, but at work, and with our families and friends as well. Have you ever sat down at your desk to do some important work, but found yourself unable to escape email or Read more »

Why I Traded Private Equity for Product

BY Sei Moon on August 15, 2018

Last year I marked my fifth year of working with private equity firm Better Capital and its portfolio companies. Today, however, I’m the Chief Product Officer of a small digital advertising startup, making difficult product decisions and helping the company to grow. This is the story of why I traded private equity for product. I Read more »

Is it Time for a Licence to Practise Product Management?

BY Marc Abraham on August 14, 2018

I recently came across a piece by Mike Monteiro, co-founder and design director of Mule Design, titled Design’s Lost Generation, in which he makes the case that designers should require a licence to do their job. Mike got me thinking; should product managers also require a licence do their job? After all, we’re a sizeable Read more »