Change or die: what big business can learn from start-ups about internal innovation
What’s the single key advantage that start-ups consistently hold over big businesses? One which allows them to move faster, and change course quicker than large corporations? It isn’t talent or creativity, and it’s certainly not resources. Start-up nimbleness comes from employee empowerment – a culture where people at all levels of the organization feel free […]
Handling requests for new features in a successful product
If you have a successful product and your users ask for new features that really make sense, then you’re in an enviable position. However, the way in which you choose handle these requests can play a big role in the product’s future success or failure. In my experience there are several alternatives worth considering: Do […]
When the price is right: managing price segmentation
Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no […]
How aligning product and marketing teams improves customer experience
It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too […]
The biggest challenge for product managers?
A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. I’m sincerely grateful to the 47 of you who provided your thoughts, many of which were detailed and insightful in their own right. […]
What makes effective decision making so challenging for product managers?
How can a product manager make effective decisions about the direction of their product? How do they adequately weigh up all the variables to select the best solution from the available options? And how do they make sure that any investment will adequately consider future movements of both the market and the competition? The pressure […]
Product launch: a gated approach to customer testing
When you launch a product, you rarely ever run just a single customer test of the capabilities and features – it tends to be a series of tests that follow each other (much like Stage-Gate for the development of new products). This “gated” approach allows you to balance the risks of widening your audience against […]
Testing and revising contact forms to improve conversion rates - a case study
Have you ever spent months testing and optimising a site and still found yourself falling short of targets? Or ever felt that your site satisfied CRO best practice and been unsure how to get the additional conversion boost you need? What do you do next? How about throwing best practice out the window and adding […]
What's the toughest part of your job?
The product management job has no shortage of challenges, tactical or strategic. There are the ones you sign up for: validating problems in the market, identifying a differentiated value proposition, defining the roadmap, shepherding feature development. For most of us, those things are synonymous with the job itself. Then there are the challenges we don’t […]
The matrimony of qualitative and quantitative analytics
As mobile app technology evolves, it seems logical that our mobile analytics capabilities should evolve proportionally. Yet for the most part, any evolution in the mobile analytics realm is happening at a much more glacial pace. Now that’s not to discount improvements in areas such as data visualisation, product integrations, and real-time capabilities, which have […]