LATEST POSTS

The Importance of Passionate Stories to Product Design

BY thaler pekar on September 1, 2016

There’s tight focus on finding and addressing customer pain points in product development. I believe there needs to be similar focus on their passion points. By passion points, I mean moments of profound or unexpected emotion: the joy that ensues results not simply from having a problem solved, but from a visceral, passionate reaction to […]

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Speaking to Engineers through Storytelling

BY thaler pekar on August 31, 2016

When communicating, you want to enable your audience to see possibilities and solutions and their part in them. No more so than when speaking with the engineers on your product team. If you want your team (not just your customers) to believe in your product and its promise, you have to share stories that invite […]

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Three Ways of Generating Trust for Your Product

BY Jenny Wanger on August 25, 2016

Sign up for our product! Tell us about yourself. Fill out your profile. Tell us where you’re going so we can bring you a driver. Let us see your bank transaction data so we can give you financial recommendations. Every time you ask your users for information, they’re going to ask why they should trust […]

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How product managers can make meetings great again

BY Nis Frome on August 24, 2016

It’s become a common trope that product management is less about the management of products and more directly about the management of stakeholder relations. To that end, meetings would seem like an ideal use of time, enabling product managers to communicate with key members of the team. But as most readers know, that’s rarely the […]

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Product Rockstars have Head, Hands, and Heart

BY Fred Esere on August 12, 2016

Every time you look behind a truly great product, you find people. The individuals who have created paradigm shifting, legacy leaving products are distinguished not merely by what they’ve done, but also by who they are. Take a famous example. Thomas Edison pioneered the lightbulb, one of the greatest products of all time. He wasn’t […]

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Collaborative Alignment - the ‘Auftragsklärung' framework

BY Marc Kadish on August 3, 2016

In this talk from Product Tank London, I make a case for the crucial role of alignment in product management. In particular, I present the new framework – ‘Auftragsklärung’ – which includes a nicely designed canvas as a tool to structure and guide this intangible process. ‘Autonomy through alignment’ is one of the catchy phases I used to describe that […]

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Great Product Managers Have an Amplifying Effect

BY Andy Budd on July 29, 2016

After all these years designing digital products and services at Clearleft, we’ve finally realised the secret of our success, and it has nothing to do with us. Well, maybe not NOTHING, but our most satisfying client engagements all have one thing in common (as do our least satisfying engagements), and that’s client-side product management. Catalysts, […]

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Becoming an Industry-Agnostic Product Manager

BY Becky Yelland on July 27, 2016

General Skills As a product manager, you are at the epicentre of the wider product team, the glue holding all the pieces together. What I’ve realised in my years of managing product across multiple sectors is that this role does not deviate or change significantly, regardless of industry, whatever product you produce, or for whatever […]

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The Explosion of Pokémon Go: A Product Designer’s Perspective

BY Jenny Wanger on July 22, 2016

The internet and Wall Street are buzzing about the success of Pokémon Go, Nintendo’s first high-profile foray into mobile gaming. Nintendo’s market cap has grown by over $10 billion, as its shares surged 50% since its launch July 7th.  It took five hours from launch to reach the top downloaded spot in the iPhone app store and […]

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Why Writers Should Manage Your Tech Projects

BY Adam Ghahramani on July 21, 2016

  Product managers usually begin their career by doing something else. Interview a dozen candidates to tend to your tech product and you’ll meet former coders, UX designers and marketers. You won’t meet a single writer, and that’s a glaring omission because I think writers make killer product managers. Let me count the ways… Reason […]

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