LATEST POSTS

"The Week" iPad App - Lessons Learned From A Product Manager

BY Alex Watson on December 8, 2011

This is a guest post by Alex Watson, Head of App Development at Dennis Publishing, recalling his lessons learned as product lead on a major iPad app. The biggest digital project at Dennis this year has been the development of an iPad edition of The Week magazine. Representing over nine months of hard work, we […]

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I am a Product Manager

BY Paul on October 12, 2011

This is a guest post by Paul Pechey, Product Manager at Just-Eat, in response to our recent article “What, exactly, is a Product Manager?”. Reading Martin’s excellent “What, exactly, is a Product Manager?” post yesterday I felt compelled to revisit a really interesting exercise I did about 18 months ago – one that I would […]

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Segmentation and Personas

BY Shahid on October 11, 2011

This is a guest post written by Shahid Hussain, author of The No Bullshit Guide to Product Management. Segmentation and Personas are tools to help you and your team understand your users better. First, segmentation. Ready? Before you built your product, you probably considered who might use it. That group of people is your market. […]

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What, exactly, is a Product Manager?

BY Martin Eriksson on October 5, 2011

I often get asked what a product manager is. What do they do? Where do they come from? Why do they like sharpies so much? In his book Inspired, Marty Cagan describes the job of the product manager as “to discover a product that is valuable, usable and feasible”. Similarly, I’ve always defined product management […]

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Being a Lean Product Manager

BY Simon Cast on September 30, 2011

From the early days of PeerIndex we’ve been running as a (very) lean startup. This has taught me some lessons about the practice of Product Management in lean startup environments. This is less about the use of customer development tools and finding product market fit but rather about some tips and tricks that made my […]

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To Kill a Feature

BY Janna Bastow on August 16, 2011

Kill a feature every week. When you kill the wrong one, people will make noise and you’ll be clued in to what actually adds value. — Dave McClure, FOWA 2009 How do you know which features need to be killed? Every product that’s been around for some time will inevitably have some leftover feature ‘residue’: […]

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Data Driven: Your Bounce Rate and Time On Site are wrong

BY Sam Collins on August 10, 2011

It’s hard not to look at your bounce rate and wonder why so many people hate your product isn’t it? This article explains how Google Analytics might be screwing you on your bounce rate and some methods you can use today to measure it more accurately. In doing so, you’ll also be improving the accuracy […]

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Leadership and Product Management

BY Simon Cast on June 19, 2011

We often see Product Management in light of tools and techniques, such as roadmaps and lo-fi usability testing. However, Product Management encompasses more than that. Indeed focusing only on the tools means you are not taking advantage of what Product Management can bring to an organisation. More than the tools, Leadership is of crucial importance […]

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Lo-fi usability testing – Part 3: Ten top tips

BY Jock Busuttil on April 15, 2011

We’ve already covered in the previous articles what usability is and why you need to test it and what you need to do to prepare for your usability tests.  In this thrilling* conclusion to the trilogy, we get down to the nitty-gritty of how to run the tests and how to interpret and act on […]

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Lo-fi usability testing - Part 2: Preparation

BY Jock Busuttil on April 13, 2011

We’ve already covered in a previous article what usability is and why you need to test it. In this second instalment, I’ll be showing you what you need to do to prepare for your usability tests. Continue reading this article on I Manage Products… […]

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