How aligning product and marketing teams improves customer experience
It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too […]
The biggest challenge for product managers?
A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. I’m sincerely grateful to the 47 of you who provided your thoughts, many of which were detailed and insightful in their own right. […]
What makes effective decision making so challenging for product managers?
How can a product manager make effective decisions about the direction of their product? How do they adequately weigh up all the variables to select the best solution from the available options? And how do they make sure that any investment will adequately consider future movements of both the market and the competition? The pressure […]
Product launch: a gated approach to customer testing
When you launch a product, you rarely ever run just a single customer test of the capabilities and features – it tends to be a series of tests that follow each other (much like Stage-Gate for the development of new products). This “gated” approach allows you to balance the risks of widening your audience against […]
Testing and revising contact forms to improve conversion rates - a case study
Have you ever spent months testing and optimising a site and still found yourself falling short of targets? Or ever felt that your site satisfied CRO best practice and been unsure how to get the additional conversion boost you need? What do you do next? How about throwing best practice out the window and adding […]
What's the toughest part of your job?
The product management job has no shortage of challenges, tactical or strategic. There are the ones you sign up for: validating problems in the market, identifying a differentiated value proposition, defining the roadmap, shepherding feature development. For most of us, those things are synonymous with the job itself. Then there are the challenges we don’t […]
The matrimony of qualitative and quantitative analytics
As mobile app technology evolves, it seems logical that our mobile analytics capabilities should evolve proportionally. Yet for the most part, any evolution in the mobile analytics realm is happening at a much more glacial pace. Now that’s not to discount improvements in areas such as data visualisation, product integrations, and real-time capabilities, which have […]
Managing agile teams remotely, pitfalls and remedies
My first experience of managing a remote team was not a success: the team broke up quickly, and the company soon after. At first, I thought the issue was the personalities involved but as I’ve looked at more companies trying to set up offshore development offices, I’ve seen there are some common mistakes. I want […]
Product/market fit in complex markets: an experience from cleantech
Getting to product/market fit is “the only thing that matters” to start-ups, according to Netscape co-founder and venture capitalist Marc Andreessen. The principle is that a product should “fit” the needs of a market for the company to scale and be successful. But how can this be achieved if some signs point towards your firm […]
Conference Strategies: How We Maximised Value From Attending MTPCon
How do you get actionable value from a conference like Mind the Product? Too often that post-conference buzz dissipates into tactical priorities and before you know it, weeks have gone by and you’ve forgotten the items you wanted to follow up on or discuss more with your team. This is a story of how the […]