Product Management Process

In their new book, Build What Matters (£26.99), Rajesh Nerlikar and Ben Foster introduce you to their methodology for becoming a product-driven company. Through their tested strategies, stories of personal success, and case studies from their product advisory clients at Prodify, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and […] Read more »

In this case study, CPO Ashley Fidler lays bare a catalogue of common errors made by her and her team when launching a cybersecurity software product. Read on for her honest analysis of the experience and to discover what happens when you combine ideas that are too early for the market, poor customer understanding, a […] Read more »

As product managers we are, at our core, facilitators. It is ultimately up to us to get all interested parties to align and collaborate on building the right thing for our business and making sure we understand our users so it’s the right thing for the market. As such, we spend a lot of our […] Read more »

Scrum.org defines a sprint retrospective as a time at the end of each sprint where the team discusses what went well, what could be improved, and aligns on specific actions the group can commit to improving for the next sprint. Retrospectives are an essential part of any organization running agile software development. I don’t care if […] Read more »

I worked for 8 years at a successful startup called Base CRM. It was acquired by Zendesk 2 years ago. During this time I saw the company take different approaches to many problems startups have, but one remained unchanged: unparalleled, obsessive focus on shipping new functionality. Lately, I’ve been thinking a bit more about a […] Read more »

In this ProductTank Toronto talk, Ninon Laforce, then of Bluecat, provides us with some of the key skills and techniques needed to become a product owner. Her key points include: What is a product owner Becoming a great product owner The responsibilities and challenges of a product owner What is a Product Owner A product owner addresses […] Read more »

Developing your product strategy and communicating your product roadmap is a continual improvement process. Over my time as a product manager I have learned from some incredible product teammates on how to level up your product strategy to ensure it is as informed as possible, and communicated to your organisation’s stakeholders and customers in the […] Read more »

Product management is still a young discipline, and the methods that we use are evolving all the time. Currently in the product community, topics such as product discovery, theme-based roadmaps and outcomes vs outputs are all very much in vogue, and rightly so. These are all helping to move our craft forward, and enabling teams […] Read more »

In this Mind the Product APAC talk Audrey Cheng, VP Product at Pushpay, discusses the challenges of remote discovery, and reveals how she and her team have developed a practice to ensure better customer engagements that yield more value. Watch the talk in full or read on for a detailed overview. Her key points include: Data […] Read more »

When Jake Walker joined Mailchimp as Director of Product Analytics in July 2019, he quickly set out to implement a user-friendly framework, measuring the overall product experience. In just six months, his framework was in place. Here, he explains the steps he and his team took to implement this new initiative and what they’d do differently if […] Read more »