LATEST POSTS

Make it Grow or Kill it: How to Handle Declining Usage in Products

BY Nihar Bhupalam on January 15, 2018

The median product is dying a slow death. If that seems like an overstatement, then the fact of the matter is that if usage rates are declining, a product is probably – not necessarily, but probably – in trouble. The 2017 Mixpanel Product Benchmarks Report showed that Average Daily Active User (ADAU) growth, in which active users […]

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Top 10 Product Insights You Should Have Read in 2017

BY Martin Eriksson on December 23, 2017

Every week I curate the best product and design content from across the internet into our weekly product management newsletter Prioritised. Here are the top 10 most clicked articles from the 408 links featured in this year’s 51 newsletters – 10 articles your peers digged so much you should definitely check them out as well. […]

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Top 10 Product Guest Posts of 2017

BY Martin Eriksson on December 21, 2017

Mind the Product is above all a community of product managers who strive to push our craft of product management forward by sharing our insights, lessons learned, and pitfalls to avoid. We’ve already highlighted the Top 10 Product Talks from across our conferences and meetups, but not everyone wants to get up on stage to […]

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How High Performance Organisations Innovate at Scale by Barry O'Reilly

BY James Gadsby Peet on December 1, 2017

If you can change the way that you behave, then you can start to experience the world in a different way. That then changes the way that you think. In this engaging talk from Mind the Product London 2017, Barry O’Reilly shows that this is almost always what needs to happen when we look to […]

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How can Product Companies Align With Channel Partners?

BY Santanu (Shaan) Bagchi on November 14, 2017

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. And it’s easy to see a common theme, that partners must have the same goals. Once we have this alignment, the partners must carve out a strategy to reach the […]

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Product Portfolio Management: Success at Scale

BY Martin Eriksson on November 9, 2017

Product management can be hard enough, but when you scale beyond more than one product, product portfolio management is a critical tool to prioritise between multiple products, ensure resources are assigned to the right products, and that you have a pipeline of new product ideas ready to grow. Success is a Terrible Teacher Whether you’re […]

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Naimish Gohil - Adapting Your Product for a Changing Market

BY James Gadsby Peet on November 7, 2017

Naimish Gohil, Founder of edtech software company Satchel, shares his experience of knowing your user and adapting your product with ProductTank London. Satchel are in 35% of secondary schools. To get there they’ve understood their end user better than anyone else and iterated their sales model just like a product. The government have, for some […]

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Achieve Absolute Transparency With Portfolio Kanban

BY Alexander Novkov on November 6, 2017

Having process transparency is a key element for the successful execution of any plan that involves people working together. Although product management is no exception, some leaders fail to recognize that. One of the most common mistakes for product managers to make concerning transparency is that they fail to connect the dots between the product roadmap […]

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A Step-by-Step Guide to Constructing a Persona Workshop

BY Huimin Li on November 1, 2017

Our team is building a product for just one person. Unbelievable! Who is this person? His name is Eric Eric is a senior developer at a medium-sized software company. With a smooth career path and eight years industry experience, Eric is considered a successful engineer. Eric loves coding and is passionate about new products. Radiohead […]

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Critical Customer Touchpoints for a Successful Product Launch

BY Amanpreet Kaur on October 31, 2017

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start? The process of working up an idea and developing it […]

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