LATEST POSTS

Using The Kano Model To Prioritize Product Development

BY Martin Eriksson on July 3, 2013

I was first introduced to the Kano model in a talk by the brilliant Jared Spool, and it immediately struck a chord with me. Here is a beautifully simple model to distinguish between basic and differentiating features. The model was developed by Noriaka Kano in the 1970s and 1980s while studying quality control and customer […]

Read More…

Ask A Product Manager: Effective Product Roadmaps

BY Janna Bastow on June 11, 2013

My question is what have you used to create and maintain the roadmap, and in your experience are there any good resources like sites or books where I could really learn more? I’ve done searches and find lots of very high-level visuals, but I’m not sure that that is the correct way or whether it […]

Read More…

A Framework For Evaluating Market Opportunity

BY Neal Cabage on May 22, 2013

How do you know whether a product idea is going to succeed if you build it and take it to market?  If you’ve ever been part of a startup, or if your organization has launched a new line of products, you know how precarious the effort can be. Some would advocate using the ‘Lean’ method […]

Read More…

The Minimally Viable Feature Approach

BY Simon Cast on May 8, 2013

Minimally Viable Feature approach (MVF) is creating enough of the feature to test the adoption and usefulness before expending lots of resources on fully building out the feature. In the case of ProdPad, we created the simplest form of the roadmap we could, with just enough functionality to be useful and yet provide users with […]

Read More…

Fear or the fallacy of intuitive UX

BY Simon Cast on April 18, 2013

How often do people feel fear when they are using your product? I’m not talking the fear of a haunted house, but the fear of failure, the fear of screwing something up, the fear of making a mistake. Fear when using a product is always there, manifesting itself in different ways. On Twitter it could be […]

Read More…

Video: What games can teach us about product development

BY Martin Eriksson on March 20, 2013

John is the founder and CEO of Space Ape Games, and is a social gaming expert with experience building and scaling social gaming studios and hit titles. He was the first Product Manager at Playfish and managed both Pet Society and Restaurant City, both top Facebook games. He was then VP of Product Management globally […]

Read More…

The Power Of The Perfect Slice

BY Alastair Lee on March 15, 2013

Agile methodologies extol the virtues of releasing early and using feedback to guide your product decisions. For new products, this philosophy works well and can avoid wasting effort building features that users don’t value. However, agile techniques often hit problems when used on established products due to stakeholder fears about brand and experience damage. The […]

Read More…

Moving the product pipeline out of the development backlog

BY Simon Cast on March 5, 2013

 An interesting philosophical discussion was triggered on MindTheProduct’s Product Managers Skype chat when I questioned why someone had incomplete user stories in their development backlog. The majority of the answers can be boiled down to “because that is how it is done”. However, I feel there is another way, which offers several advantages over doing the grooming […]

Read More…

Video: Proper product management in large organisations - do it with Jazz

BY Martin Eriksson on February 5, 2013

Tom Loosemore is the Deputy Director at the UK’s Government Digital Services and was responsible for the recent launch of a single domain, user centred government website – gov.uk. In his talk at our product management conference Mind the Product 2012 he discussed the genesis of that project and how he and his team managed […]

Read More…

Video: The antithesis of a product process

BY Martin Eriksson on January 16, 2013

Charles Adler is the Co-Founder and Creative Director of Kickstarter. He is an entrepreneur with over 14 years experience in interaction design. Formerly director of strategy and senior information architect at Agency.com, his work in user experience, design, and information architecture is driven by a commitment to all things clean and simple. Previously, he cofounded […]

Read More…