LATEST POSTS

Validate or Die: Using Validation to Build the Right Product

BY Kunal Punjabi on September 16, 2013

As product managers and entrepreneurs, we know the importance of validating an idea before committing to getting it built. However, validation is easier said than done. In fact, it’s possibly one of the hardest things you will ever do in your product life cycle, otherwise products and startups wouldn’t have the abysmal 90%+ failure rate […]

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The Importance Of Narrative

BY Simon Cast on August 16, 2013

Mid last year, Janna, my co-founder at ProdPad, and I were having trouble understanding where ProdPad was taking us, so we sat down and came up with a narrative and storyboards for our product. Having this narrative for ProdPad has helped immensely and I only wish we had written it down earlier. Product managers need […]

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Why Your Products' Controls Should Have No Labels

BY Peter Hildebrandt on July 15, 2013

Have you ever found instructions on the shower faucet in a hotel room?  I’ll bet you have. Here is the shower in a Sunnyvale hotel at which I recently stayed. The faucet was so complicated to use that they had set aside a tile with instructions on how to use it. I probably could have […]

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Using The Kano Model To Prioritize Product Development

BY Martin Eriksson on July 3, 2013

I was first introduced to the Kano model in a talk by the brilliant Jared Spool, and it immediately struck a chord with me. Here is a beautifully simple model to distinguish between basic and differentiating features. The model was developed by Noriaka Kano in the 1970s and 1980s while studying quality control and customer […]

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Ask A Product Manager: Effective Product Roadmaps

BY Janna Bastow on June 11, 2013

My question is what have you used to create and maintain the roadmap, and in your experience are there any good resources like sites or books where I could really learn more? I’ve done searches and find lots of very high-level visuals, but I’m not sure that that is the correct way or whether it […]

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A Framework For Evaluating Market Opportunity

BY Neal Cabage on May 22, 2013

How do you know whether a product idea is going to succeed if you build it and take it to market?  If you’ve ever been part of a startup, or if your organization has launched a new line of products, you know how precarious the effort can be. Some would advocate using the ‘Lean’ method […]

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The Minimally Viable Feature Approach

BY Simon Cast on May 8, 2013

Minimally Viable Feature approach (MVF) is creating enough of the feature to test the adoption and usefulness before expending lots of resources on fully building out the feature. In the case of ProdPad, we created the simplest form of the roadmap we could, with just enough functionality to be useful and yet provide users with […]

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Fear or the fallacy of intuitive UX

BY Simon Cast on April 18, 2013

How often do people feel fear when they are using your product? I’m not talking the fear of a haunted house, but the fear of failure, the fear of screwing something up, the fear of making a mistake. Fear when using a product is always there, manifesting itself in different ways. On Twitter it could be […]

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Video: What games can teach us about product development

BY Martin Eriksson on March 20, 2013

John is the founder and CEO of Space Ape Games, and is a social gaming expert with experience building and scaling social gaming studios and hit titles. He was the first Product Manager at Playfish and managed both Pet Society and Restaurant City, both top Facebook games. He was then VP of Product Management globally […]

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The Power Of The Perfect Slice

BY Alastair Lee on March 15, 2013

Agile methodologies extol the virtues of releasing early and using feedback to guide your product decisions. For new products, this philosophy works well and can avoid wasting effort building features that users don’t value. However, agile techniques often hit problems when used on established products due to stakeholder fears about brand and experience damage. The […]

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