LATEST POSTS

How to avoid screwing up technology (and how product managers can help)

BY Chris Massey on February 15, 2016

Paul Lomax has been with Dennis Publishing for 5 years, and experienced first-hand the problem of bringing a focus on technology into a business in an industry that has not historically been at all technology-focused. So how do you do technology if you’re not a technology company? Part of the challenge is that you’re unlikely […]

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Limiting costs and waste when developing digital products

BY Milos Peluffo on February 2, 2016

Reid Hoffman once remarked, “As the networked age has increased the competitive importance of speed, the key secret is now scaling up at speed.” In other words, the internet has enabled consumers to rapidly and easily access and assess new technologies that in turn become exponentially more valuable via network effects. It’s therefore more important […]

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10 Tips for Getting UX Research Off the Ground

BY Martin Eriksson on January 12, 2016

Michelle Lotia joined us at ProductTank to share her top 10 tips for getting started with UX research, based on her experience building the User Research function at Notonthehighstreet.com from the ground up. While building the function itself, she was also working to educate the organisation about the process, value and collaboration possibilities that having […]

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Video: Lean Personas by Adrian Howard

BY Martin Eriksson on January 5, 2016

How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You ‘got out of the building’ and you’ve talked to your customers, but how do you communicate and build on what you’ve learned when you get back? Traditionally this meant a lot of up front […]

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10x Not 10%, Product Management by Orders of Magnitude by Ken Norton

BY Martin Eriksson on December 17, 2015

History is littered with companies who missed the boat on big new innovations and optimised their way to obsolescence – from Kodak inventing the digital camera but shelving it for fear of cannibalising their film revenue, to Swiss watchmakers inventing the quartz watch movement but letting the Japanese eat their market with it. Ken Norton […]

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Video: Lean UX in Product Management

BY Chris Massey on December 11, 2015

Lean UX and Lean product design came about about because it is really hard to work out what customers actually want. This is especially true for digital products, as the field is still really just getting started. At it’s core, Lean is about finding better ways to build products with a higher rate of success. […]

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Video: Modernizing the Citizen Experience by Dana Chisnell

BY Martin Eriksson on November 6, 2015

The healthcare.gov launch in the US in 2013 has been well documented as one of the most disastrous product launches ever. In the aftermath of that launch the United States Digital Service was formed with a focus on improving the way IT services are delivered in government. Dana Chisnell, who has a long and storied […]

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The History and Evolution of Product Management

BY Martin Eriksson on October 28, 2015

Both new and experienced product managers often ask where this role came from and why it seems to have so much crossover with other roles such as Marketing and UX. While there’s no definitive history of product management, it’s often useful to consider our roots and understand how the role evolved over time. If nothing […]

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Video: Hardware vs Software product management

BY Chris Massey on October 13, 2015

Building hardware products presents a set of unique challenges and Kristoffer Lawson, founder and CEO of Solu, found it all the more interesting coming to hardware from his background in software engineering. While it certainly takes more time to build and prototype products in hardware, the process is getting faster and the costs continue to fall. Not […]

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Video: Making Hard Strategic Decisions about Products & Portfolios

BY Chris Massey on October 6, 2015

Understanding your product and portfolio strategy is not just a question of features, but also of customer segmentation and staying focused. Rich Mironov talks to ProductTank San Francisco about some of the most common reasons software companies fail, and the secret is that it’s nothing to do with engineering. It’s building the wrong thing, or being unable […]

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