Product Management Metrics and KPIs
As product managers it is our job to discover that which is valuable, feasible, viable, and usable. Defining the right metrics and KPIs is therefore a crucial part of product management, so that we can measure our progress and know if we’re successfully driving the right outcomes. As an added bonus, placing metrics and KPIs at the heart of evidence-driven culture creates a shared language for the rest of our team and company to understand our goals and whether we’re headed in the right direction or not.
Is your product underperforming?
When we measure product performance, we often overlook “technique”. Separating your KPIs will help you to run better experiments, and think like an athlete. Read more »
AARRR vs RARRA: Pirate Metrics Explained
Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure? First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. However, Read more »
How The Growing Importance of Customer Retention is Changing Product Management
The SaaS industry is undergoing a quiet revolution. Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. It’s within this landscape that retaining existing users has become just as important as acquiring new ones. This article focuses on the Read more »
How to Connect Your Product Work to Your Top Business Metrics, By Pratima Arora
In this ProductTank San Francisco talk, Head of Product at Confluence, Pratima Arora gives us a framework for making sure that our work has an impact on the overall business goals of the organization. Her key points include: Transferring from engineering to product management Changing customer DNA Three key business drivers Watch the video to see Read more »
Key Experience Indicators for Product Managers by Tomer Sharon
In this ProductTank New York talk, Tomer Sharon, Managing Director, Head of User Research & Metrics at Goldman Sachs, introduces us to Key Experience Indicators (KEIs). The key points of his talk include: Framing Principles The Google HEART framework Actions to take Watch the video to see Tomer’s talk in full. Or read on for Read more »
Product metrics for noobs by Jeff Patton
In the first talk of this year’s World Product Day at ProductTank Auckland, Jeff Patton sheds light on product metrics. He says they don’t have to be confusing and frustrating, in fact they are quite simple. Read more »
The only product metric that matters by Josh Elman
Are our metrics in product good enough to raise money, or good enough to keep working on a feature or product, or good enough to believe the product will grow into something much bigger someday? Read more »