LATEST POSTS

How The Growing Importance of Customer Retention is Changing Product Management

BY Matei Culcer on September 24, 2020

The SaaS industry is undergoing a quiet revolution. Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. It’s within this landscape that retaining existing users has become just as important as acquiring new ones. This article focuses on the […] Read more »

How to Connect Your Product Work to Your Top Business Metrics, By Pratima Arora

BY Andres Phillips on July 27, 2020

In this ProductTank San Francisco talk, Head of Product at Confluence, Pratima Arora gives us a framework for making sure that our work has an impact on the overall business goals of the organization. Her key points include: Transferring from engineering to product management Changing customer DNA Three key business drivers Watch the video to see […] Read more »

Key Experience Indicators for Product Managers by Tomer Sharon

BY Andres Phillips on June 15, 2020

In this ProductTank New York talk, Tomer Sharon, Managing Director, Head of User Research & Metrics at Goldman Sachs, introduces us to Key Experience Indicators (KEIs). The key points of his talk include: Framing Principles The Google HEART framework Actions to take Watch the video to see Tomer’s talk in full. Or read on for […] Read more »

Product Metrics for Noobs by Jeff Patton

BY Sarone Thomson on May 15, 2019

In the first talk of this year’s World Product Day at ProductTank Auckland, Jeff Patton sheds light on product metrics. He says they don’t have to be confusing and frustrating, in fact they are quite simple. When people talk about metrics, words like Revenue, ARR (Annual Recurring Revenue), and NPS come to mind, but these are […] Read more »

The only product metric that matters by Josh Elman

BY Martin Eriksson on August 18, 2017

Are our metrics in product good enough to raise money, or good enough to keep working on a feature or product, or good enough to believe the product will grow into something much bigger someday? […] Read more »