LATEST POSTS

A balancing act: product vision and customer expectation

BY Julius Pankoke on September 22, 2016

There are few relationships as deep and passionate as that between a start-up founder and their product. Your product will dominate your thoughts all day and even through the night from time to time. You’ll ask yourself questions like how can I improve my product, how can I make people buy it, is it the […]

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The matrimony of qualitative and quantitative analytics

BY Hannah Levenson on September 20, 2016

As mobile app technology evolves, it seems logical that our mobile analytics capabilities should evolve proportionally. Yet for the most part, any evolution in the mobile analytics realm is happening at a much more glacial pace. Now that’s not to discount improvements in areas such as data visualisation, product integrations, and real-time capabilities, which have […]

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Customer Retention Hacking: How to get Users to Commit

BY Ty Magnin on September 8, 2016

Customer retention is like dating. You don’t interact with your significant other the same way on your first date as you do on your 50th or 200th date. Similarly, giving a customer a great experience on day one isn’t going to be the same as on day 50. In order to boost retention numbers and […]

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The Importance of Passionate Stories to Product Design

BY thaler pekar on September 1, 2016

There’s tight focus on finding and addressing customer pain points in product development. I believe there needs to be similar focus on their passion points. By passion points, I mean moments of profound or unexpected emotion: the joy that ensues results not simply from having a problem solved, but from a visceral, passionate reaction to […]

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Great Product Managers Have an Amplifying Effect

BY Andy Budd on July 29, 2016

After all these years designing digital products and services at Clearleft, we’ve finally realised the secret of our success, and it has nothing to do with us. Well, maybe not NOTHING, but our most satisfying client engagements all have one thing in common (as do our least satisfying engagements), and that’s client-side product management. Catalysts, […]

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Anatomy of a Product Manager

BY Lorian Leong on July 20, 2016

Anne-Lise Waal strips us product managers down to our skivvies! As the Managing Director of Attensi and former Director of Funcom, she knows a thing or two about the business savvy skills that product managers need to manage the commercial needs of your product. Be metrics driven—but make smart metrics Live and breathe your metrics […]

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Transformers: Understanding Product Leadership

BY Timm Richter on February 9, 2016

We are confused and speechless (in the literal sense) when it comes to leadership. Or shall I say management? After all, we generally call ourselves “product managers”, not “product leaders”. Maybe “product directors”? Or “product owners” who need to lead laterally, as they don’t really have the power to call the shots (contrary to those […]

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Using OKRs to focus on customer problems

BY Viktoras Jucikas on October 20, 2015

It’s that time of the year again. You need to set your team’s OKRs (objectives and key results) for the next quarter. What should go in there? What shouldn’t? What are you going to focus on? Here’s a quick look behind the curtain at what we’ve learned while setting them and making it effective at […]

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Traditional vs Lean Management: Why You Should Be Using Kanban

BY Diego Pereira on August 5, 2015

Let me get this out of the way: I love Kanban. And this isn’t for any of the usual reasons, such as because it’s a visual management tool, or because it enhances work in progress control, or even because it’s self-managed. I love Kanban because it allows me to not have project management in my product team. […]

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Evaluating Market Dynamics with the Startup Scorecard

BY Neal Cabage on August 29, 2014

How do you know whether a product idea is going to succeed if you build it and take it to market?  If you’ve ever been part of a startup, or if your organization has launched a new products, you know how precarious the effort can be. Sure, there is Lean methodology for discovering product-market fit, […]

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