LATEST POSTS

Launching Products - Paul Yokota (ProductTank NYC)

BY Tremis Skeete on March 1, 2017

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks. He currently works as a Senior […]

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Product Management is About Making Mistakes

BY Gabriel García Fernández on February 14, 2017

Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success. He regularly interviewed users to work out their needs, he gathered and analyzed usage data of the product to extract new requirements, and he defined new features with a high level of detail. […]

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Launching Complex Products in International Markets

BY Jess Lane on February 1, 2017

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. How do you manage return policies within a delivery supply chain that stretches across several countries? To what extent is your business model governed by local regulations? […]

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Internationalisation and Localisation

BY James Gadsby Peet on January 16, 2017

TUI’s small team in London, have designed and built mobile apps which are used by millions of people around the world. SiQing Lin shares how they’ve achieved success at such scale. Build centrally, deliver locally  Their business in Europe is broken into 4 market clusters, that allows them to do things on the ground how […]

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Overhaul of the internal apps at Tesco

BY Christina Latham on December 14, 2016

My product is store stock management. I product-manage multiple apps which allow store workers at retail giant Tesco to manage stock and provide an excellent customer service. Tesco store apps include all the stock control routines: deliveries, reductions, counts, waste, training, product search and so on. I was surprised to learn (less so when I […]

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Taking Your Product Across Cultures by Lisa Long

BY Martin Eriksson on November 25, 2016

The commercial world is littered with the wreckage of international expansion plans gone awry, whether it’s the $2 billion that US discount retailer Target misguidedly spent thinking Americans and Canadians are the same, Tesco’s failure to understand US shopping habits with its Fresh & Easy brand or the failure of the HP digital magazine Pivot […]

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Making My Underwear an accessible product

BY Andy Rosic on November 24, 2016

This is a story about My Underwear. Not my underwear —  but “My Underwear” — the mobile game for children from my old game studio. More importantly, it’s about the hard work of building accessible products, about finding and fuelling previously unreachable audiences (niche markets on the internet), and ultimately about creating joy for people using our products […]

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Tactics for Redesigning and Relaunching Legacy Products

BY Adam Ghahramani on October 10, 2016

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. ICv2 is a popular trade website for the comic, graphic novel, board game and toy industries. The goal for the relaunch was a complete design and code […]

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Product launch: a gated approach to customer testing

BY Taza MohammedBhai on October 4, 2016

When you launch a product, you rarely ever run just a single customer test of the capabilities and features – it tends to be a series of tests that follow each other (much like Stage-Gate for the development of new products). This “gated” approach allows you to balance the risks of widening your audience against […]

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Using Grounded Theory to prioritise product features

BY Bartosz Mozyrko on September 29, 2016

One of the most important responsibilities of a product manager is planning the order of features that the dev team should work on. This need to prioritise comes from a very basic constraint – a lack of resource. In a fast-moving business environment – and especially in a start-up – product changes should deliver the most […]

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