LATEST POSTS

Building a Realistic Revenue Projection for a New Product

BY Christian Bonilla on May 10, 2017

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it. You’re ready to roll, and then you’re asked, […] Read more »

The Cosmic Background Radiation of the Internet

BY Rik Higham on May 8, 2017

Fourteen billion years ago the universe was immensely hot, dense plasma. Then, as the universe expanded after the Big Bang, the gases within it cooled. When these gases reached a temperature of around 2,700°C (billions of years before galaxies existed) protons and electrons were able to combine into hydrogen atoms, releasing energy in all directions […] Read more »

Made With the Finest Rainbows: Was Starbucks' Unicorn Frappuccino a Success?

BY Jenny Wanger on May 2, 2017

Glitter and sparkles swept America by storm the other weekend! Or at least some coffee shops, as Starbucks released its limited edition Unicorn Frappuccino (UF). People were sipping on blue and pink concoctions all over the place, and everyone had an opinion. Not everyone liked it — the top posts on Instagram with #tastesdisgusting were […] Read more »

Building a Product Startup Within an Agency

BY Kieran Forde on April 19, 2017

Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. We decided, about 18 months ago, that our consultancy business model, though growing and successful, could benefit from diversification — specifically, from creating something with tangible intellectual property. Six […] Read more »

Building a challenger bank the Monzo way - Ole Mahrt (ProductTank London)

BY Jess Lane on March 23, 2017

In 2013, the Bank of England scaled back the rules and regulations involved in starting a bank. They hoped to kick-start technological innovation within the banking industry through increasing competition. Companies taking advantage of these changes are aptly labelled as “challenger banks”. Over the last three years there has been new banks springing up across […] Read more »

Taking a Product from Conception to Delivery

BY Graham Kennedy on March 13, 2017

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Throughout my experience as a product leader, I’ve spent much of my time and effort optimizing how to align deliverables with […] Read more »

Focusing On Your Brand Will Produce a Better Product

BY Chris Massey on March 8, 2017

We all want to build products which connect with our users and drive engagement. In this talk, Jesus Ramirez, VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? – Blurring the lines in […] Read more »

Launching Products - Paul Yokota (ProductTank NYC)

BY Tremis Skeete on March 1, 2017

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks. He currently works as a Senior […] Read more »

Product Management is About Making Mistakes

BY Gabriel García Fernández on February 14, 2017

Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success. He regularly interviewed users to work out their needs, he gathered and analyzed usage data of the product to extract new requirements, and he defined new features with a high level of detail. […] Read more »

Launching Complex Products in International Markets

BY Jess Lane on February 1, 2017

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. How do you manage return policies within a delivery supply chain that stretches across several countries? To what extent is your business model governed by local regulations? […] Read more »