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Video: Badass: Making Users Awesome by Kathy Sierra

BY Martin Eriksson on July 2, 2015

In another exceptional talk at Mind the Product San Francisco, Kathy Sierra talks about what makes a product experience magical and extraordinary, and what makes those experiences different from our typical frustrating product experiences. Normally these are seen as binary choices, an experience is either humdrum or extraordinary. But Kathy argues that every experience has […] Read more »