Product Discovery
To determine whether or not a product should be built, we need to do discovery. The process of discovery helps you to reduce uncertainty, to better understand if a product is really what your users need and want, and to gather enough evidence to ensure that your solution has market value.
🔎 Product Discovery Focus Week 💡
In June (14-20), you joined us for Product Discovery Focus Week, thank you! Scroll down to explore the content we released each day and more. Delve into actionable insights, expert advice, and keep the conversation going.
📝 Content 📝
- 🎥 Video + Blog: Watch the San Francisco ProductTank talk, Using Discovery Methods to Create Products That People Actually Want by Jenny Shirey
- 📖 FREE Book Excerpt: Settle in to a free chapter from Product Research Rules, courtesy of the authors, C. Todd Lombardo and Aras Bilgen
- 🎧 Podcast: In this episode of The Product Experience podcast – Using maps as part of discovery, Digital Director and Design Lead, Simon Wilson, joins Lily and Randy to discuss his background in service design and how he uses it in his approach to discovery
- 🎤 Prioritised Panel Discussion: Research and Discovery: Our exclusive panel featured Steve Portigal, Cindy Alvarez, Michelle Lotia, and Eli Montgomery. For Discovery Focus Week only, this exclusive member panel was open to all 🎉. Missed it? Watch the recording (available to members). Become a Prioritised member for access to this and more!
- 📝 Blog: There are many product discovery pitfalls to navigate so, to lend a helping hand, we shared the solutions to 6 in Common product discovery fails and how to avoid them
- 🎥 Video + Blog [Prioritised & MTP Leader members only]: Mind the Product members can watch Discovery – the secret sauce of great Agile by Anthony Marter – a three-step guide for getting product discovery right
- 📝 Blog: Read Product Discovery or Product Delivery: How do you Decide? We looked back at Phillipp Krehl’s popular 2019 post
💡 Want to unlock more? 💡
Become a Mind the Product member to access all of the content during this Focus Week, plus all #mtpcon videos, our library of self-paced training content, and more!
Explore all membership levels
🔎 Product Discovery Training 
We cover Evaluating Opportunity in our Communication & Alignment training workshop and Hypothesis and Testing in our Foundations workshop. Join us for one of our interactive remote workshops, where you’ll get full access to our tried-and-tested curriculums, expert trainers, and community of product peers.
Learn more and book now
We’re currently developing a brand new training workshop on Discovery & Research and would love to hear your thoughts on what will help us build the best possible workshop for you. If you’re keen to tell us or want to be notified when tickets go on sale, you can do that here.
FEATURED CONTENT
LATEST POSTS
Product Discovery or Product Delivery: How do you Decide?
What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty. The degree of uncertainty should determine whether you need to run product discovery or whether you can begin to deliver a solution to your customer. Why is it Important to Know the Degree of Uncertainty Upfront? Let’s walk through three hypothetical […] Read more »
How we set up our Team for Continuous Product Discovery
The Dilemma With Product Discovery Usually, we use a discovery period intending to understand the users’ problem, define a solution, and then decide what to build in the so-called “delivery”. Many companies have their specific budgets for these week or month-long periods and a super-important meeting at the end of the discovery to present the […] Read more »
Discover Everything - Teresa Torres on The Product Experience
In 2017, Teresa Torres gave one of our favourite talks on the Mind the Product stage, introducing the concept of Opportunity Solution Trees. Simple, powerful, and immediately useful, it’s been a critical part of our toolkits ever since. When we started this podcast, Teresa was one of the people we simply had to talk to […] Read more »
Product Discovery vs Daily Business by Natalie Moschner and Giorgia Gabrielli
In this talk to the MTP Engage Hamburg audience my colleague Natalie Moschner and I share some of our experiences and learnings from implementing product discovery in daily work routines, and we look at how we integrated product discovery in a firm with over 400 employees like AutoScout24. Product Discovery Basics Firstly, you should keep […] Read more »
Tales of two Continuous Loops by Tim Beattie
There are lots of different frameworks for how to run projects so they are ‘agile’. Tim Beattie takes us through some principles that will help you no matter which specific ways of working you choose to implement. Don’t Make Assumptions of Simplicity When working through a Discovery phase, you’ll be doing activities such as empathy […] Read more »
Measuring Customer Interactions to Unlock Product Discovery
I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. I’ve seen enough to be a little bit jaded towards any one methodology, but I also know that methodology is important. When looking at the different […] Read more »
What Happens When you do User Discovery After Market Traction
I recently had a call with the CEO of a company that I thought would be a great channel partner for my company. I’d been looking forward to the conversation; we’d convinced a few similar firms to partner with us recently and I was hungry for some momentum. When the call kicked off, I fully expected […] Read more »
Product Idea Generation - The Foundation of Product Development
Peter Duggan is Head of Product Management at Computershare Investor Services, where they have an intangible, service-based financial product, and as an organisation they are heavily focused on revenue goals. In this product idea generation walk-through from ProductTank NYC, Peter talks about how how to source, size, catalogue and prioritise new ideas from across the […] Read more »
Video: Badass: Making Users Awesome by Kathy Sierra
In another exceptional talk at Mind the Product San Francisco, Kathy Sierra talks about what makes a product experience magical and extraordinary, and what makes those experiences different from our typical frustrating product experiences. Normally these are seen as binary choices, an experience is either humdrum or extraordinary. But Kathy argues that every experience has […] Read more »