Product Discovery
To determine whether or not a product should be built, we need to do discovery. The process of discovery helps you to reduce uncertainty, to better understand if a product is really what your users need and want, and to gather enough evidence to ensure that your solution has market value.
🔎 Product Discovery Focus Week 💡
In June (14-20), you joined us for Product Discovery Focus Week, thank you! Scroll down to explore the content we released each day and more. Delve into actionable insights, expert advice, and keep the conversation going.
📝 Content 📝
- 🎥 Video + Blog: Watch the San Francisco ProductTank talk, Using Discovery Methods to Create Products That People Actually Want by Jenny Shirey
- 📖 FREE Book Excerpt: Settle in to a free chapter from Product Research Rules, courtesy of the authors, C. Todd Lombardo and Aras Bilgen
- 🎧 Podcast: In this episode of The Product Experience podcast – Using maps as part of discovery, Digital Director and Design Lead, Simon Wilson, joins Lily and Randy to discuss his background in service design and how he uses it in his approach to discovery
- 🎤 Prioritised Panel Discussion: Research and Discovery: Our exclusive panel featured Steve Portigal, Cindy Alvarez, Michelle Lotia, and Eli Montgomery. For Discovery Focus Week only, this exclusive member panel was open to all 🎉. Missed it? Watch the recording (available to members). Become a Prioritised member for access to this and more!
- 📝 Blog: There are many product discovery pitfalls to navigate so, to lend a helping hand, we shared the solutions to 6 in Common product discovery fails and how to avoid them
- 🎥 Video + Blog [Prioritised & MTP Leader members only]: Mind the Product members can watch Discovery – the secret sauce of great Agile by Anthony Marter – a three-step guide for getting product discovery right
- 📝 Blog: Read Product Discovery or Product Delivery: How do you Decide? We looked back at Phillipp Krehl’s popular 2019 post
💡 Want to unlock more? 💡
Become a Mind the Product member to access all of the content during this Focus Week, plus all #mtpcon videos, our library of self-paced training content, and more!
Explore all membership levels
🔎 Product Discovery Training 
We cover Evaluating Opportunity in our Communication & Alignment training workshop and Hypothesis and Testing in our Foundations workshop. Join us for one of our interactive remote workshops, where you’ll get full access to our tried-and-tested curriculums, expert trainers, and community of product peers.
Learn more and book now
We’re currently developing a brand new training workshop on Discovery & Research and would love to hear your thoughts on what will help us build the best possible workshop for you. If you’re keen to tell us or want to be notified when tickets go on sale, you can do that here.
FEATURED CONTENT
LATEST POSTS
Marty Cagan on Empowering Teams, Discovery Challenges, Alignment, and More
In the latest of our Prioritised AMAs, we were joined by Marty Cagan who took your questions on empowering teams, discovery challenges, Product Owners, transitioning from product role to a leadership role, and much more. If you missed it, you can watch the whole session again, or read on for a transcript* of selected questions […] Read more »
Common Product Development Mistakes and How To Avoid Them All: A Case Study
In this case study, CPO Ashley Fidler lays bare a catalogue of common errors made by her and her team when launching a cybersecurity software product. Read on for her honest analysis of the experience and to discover what happens when you combine ideas that are too early for the market, poor customer understanding, a […] Read more »
How to Avoid Product Discovery Pitfalls, by Navin Nair
In this ProductTank London talk Navin Nair, Product Consultant and Chief Product Officer of JustPark, shares some of the common mistakes and pitfalls he finds Product Managers make during the product discovery process. Watch the video to see his talk in full, or read on for an overview of the common mistakes he highlights, including: […] Read more »
Teresa Torres Answers Your Product Discovery Questions
In the latest Prioritised AMA, we were joined by Teresa Torres who took questions from the audience covering a long list of juicy discovery topics. From how to keep track of your team’s discovery efforts and why the process of discovery is just so damn hard, to effective ways to share discovery results and tips […] Read more »
Here Be Dragons - Product and Discovery, by Randy Silver
In this MTP Engage Manchester talk, Randy Silver (a freelance product consultant) takes us on a journey of discovery, with dragons, giants and better decisions. He explains to us the true meaning of product and discovery, while showing us how to use discovery more effectively to help in our jobs as product people. His key […] Read more »
Iterating Your Voice Product, by Lisa Vigar
In this MTP Engage Manchester talk, Lisa Vigar takes us through the journey – from launch proposition in September 2018, to winning a prestigious Webby award – of the BBC Voice for Kids Alexa app. She outlines some of the lessons learned around the challenges of developing voice products and working with children, and highlights the […] Read more »
Qualitative Intelligence by Mitchell Gillespie
In this ProductTank Toronto talk, Mitchell Gillespie (Director of Product Management at Wave HQ) shares some thoughts on what he calls “qualitative intelligence”. As product managers are constantly striving to understand why their customers and stakeholders behave in certain ways, they are often in dire need of high-impact qualitative understanding. Doing this will isn’t just […] Read more »
User Research for Product Managers by Yue Wu
The product manager is the voice of the user. In this ProductTank San Francisco talk, Yue Wu – Head of Product for Home & Local Services at Yelp – gives some stories and tips for understanding users and how to be more convincing as a product manager. This talk also includes a Q&A session at […] Read more »
Engaging with Remote Customers in Discovery by Audrey Cheng
In this Mind the Product APAC talk Audrey Cheng, VP Product at Pushpay, discusses the challenges of remote discovery, and reveals how she and her team have developed a practice to ensure better customer engagements that yield more value. Watch the talk in full or read on for a detailed overview. Her key points include: Data […] Read more »
How Gousto Unlocks Value With Discovery Teams
At most high-growth startups, engineering time is scarce, and targets are high. If you work on the wrong opportunity for a few months, you run a significant chance of missing your results. So how do you get the maximum amount of value out of a resource-constrained tech team? Product manager Nicolas Hemidy and I put our […] Read more »