LATEST POSTS

Why does my product suck? by Jen Dante

BY Jon Horvath on July 4, 2022

In this keynote session at #mtpcon SF+Americas 2022, Jen Dante, VP of Product at Ancestry examines how over and under scoping cannot be eradicated from the product process, rather we can optimise them, based on the agility of our organisation, to deliver the most effective value. Watch this video or read on for key highlights from the talk. Read more »

SUNDAY REWIND: Using the Kano Model to prioritise product development

BY Louron Pratt on May 8, 2022

In this Sunday Rewind episode, we look back to when Mind the Product’s very own Co-Founder, Martin Eriksson, explains how the Kano Model can be used to prioritise product development. Read more »

A step-by-step guide to running a customer journey mapping workshop: part 2

BY Katerina Kondrenko on May 5, 2022

Organizing a workshop is also a kind of journey, and we’re ready to share the roadmap with you. In the previous part of this article, we covered the preparatory phase of the customer journey mapping workshop, and now it’s time to delve into the actual conduct of the session and what follows. Read more »

Web3 for product managers

BY Paul Shustak on February 22, 2022

In this blog post, Paul Shustak summarizes the main cultural, technical, economic, and UX differences in product management and product discovery on web3 applications. Read more »

Effective communication with software engineers

BY Simón Muñoz on February 17, 2022

In today’s article, Simón Muñoz shares some tips on communicating effectively with engineering teams that he has been learning throughout his career, as well as elaborating on why it’s important Read more »

Killing product zombies: a five-step approach

BY Swanand Marulkar on February 15, 2022

As product people, we find features, processes, and products that aren’t functioning well. This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. Read more »

7 signs that you need a product manager

BY Isabelle Berner on January 25, 2022

To help you understand whether you need to dedicate a qualified product manager to your project, here are 7 signs to look out for… Read more »

Driving customer adoption and retention as a product manager by Karen Adie

BY Andres Phillips on January 7, 2022

In this ProductTank Abuja talk, Karen Adie, Director of Merchant Services at TradeDepot, responds to questions about driving customer adoption and increasing customer retention. Read more »

Building a product manifesto

BY Paul Rehmet on December 14, 2021

As the discipline of product management matures, there is often talk in the product management community about a product manifesto — a set of aspirational principles that guide us. Here is Paul Rehmet’s take on what it should say. Read more »

Mastering the art of the big bet by Alice Newton Rex

BY Jon Horvath on November 29, 2021

In this #mtpcon London+EMEA keynote, WhatsApp’s Product Director, Alice Newton Rex, explains the common trends adopted by those who’ve found success making big product bets. Read more »