Product Development Process

The rollercoaster ride that is product development is inherently chaotic and ever-changing. So, as process-oriented professionals, we product managers look to the structure and predictability of a scientific approach for certainty. Our inputs into such a scientific approach, however, are based on assumptions – either individual or corporate – that contain significant amounts of uncertainty. Read more »

Few people have more experience in leading product teams than Joff Redfern. Now the VP of Product at Atlassian, he’s held similar roles at LinkedIn, Yahoo!, and Fidelity Investments. Joff’s team at Atlassian creates the products that many of us use to manage our own product and development processes; he’s got a unique viewpoint on the Read more »

[powerpress] Just call him Mr Joe. A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong.  Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed Read more »

Chris Long, Product and Growth Leader and part of the new product development team at Booking.com, introduced the ProductTank community of Karlsruhe to processes and models to drive product growth. Growth and Product Management Chris says that product managers often are unaware of their responsibility in the growth process. Although many areas in a business Read more »

As a product professional, your company is looking to you to meaningfully change the bottom line. But are you getting the results you want? Or are you putting in countless hours only to feel like you’re not making enough progress? If you want to seriously develop a product growth competency, how do you ensure success Read more »

Before financial software provider Aquila Heywood transformed how it approaches prioritisation, it had a backlog that was more than 20 years long and its projects took about seven years to release.  Product Director Holly Donohue was part of the team that changed how the business approaches its work, so that it now sees value being Read more »

The world is full of examples of well engineered products that have failed to make an impact. What is common to them is that they failed to resonate with customers because they lacked the delight factor – the capacity to offer delightful user experiences. Such products can feel like a collection of features rather than Read more »

Mike Hyde leads data science and data engineering for Workplace, Facebook’s new enterprise product for company connectivity. He is passionate about using data and insights to create innovative company cultures, so he spoke at ProductTank London about data for growth. How do we attach data science and analytics to product development and management? There is Read more »

Prioritization of work is hard: it’s often more an art than a science. Unless you work in an organization that has mastered the delicate balance of work from a prioritized roadmap as well as customer requests, you too may often be faced with squeaky-wheel prioritization: The customer yelling the loudest (or the one who last Read more »

MVP is a phrase that startup people love to throw around. It’s an acronym that can be used as a weapon. Everyone believes their vision is really the Minimum Viable Product. You can use the phrase to batter your colleagues’ ideas. You can simply declare “it’s not really minimum” if you want to do something less Read more »