Product Development Process

Rich Mironov got his start in product with a a single, very demanding customer: Apple.  Realising it would be safer to diversify, he’s gone on to spend the last 30-plus years working with more than 90 organisations across the world in interim leadership roles and consulting.  He’s seen it all, and he shares his experience Read more »

What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty. The degree of uncertainty should determine whether you need to run product discovery or whether you can begin to deliver a solution to your customer. Why is it Important to Know the Degree of Uncertainty Upfront? Let’s walk through three hypothetical Read more »

Once upon a time, if you wanted to create a new app or website and didn’t know how to code, you had few options: hire an expensive agency, scour the web for a decent freelancer, or learn to code. That meant investing a lot of your time or money, often without knowing if it would Read more »

The Dilemma With Product Discovery Usually, we use a discovery period intending to understand the users’ problem, define a solution, and then decide what to build in the so-called “delivery”. Many companies have their specific budgets for these week or month-long periods and a super-important meeting at the end of the discovery to present the Read more »

In this ProductTank London talk, Claire Parker describes how the Financial Times built internal tools for editorial use by using a product development approach. She covers how this has grown over the years and discusses the ways in which the FT has helped other companies to grow through partnerships and collaborative projects. Four years ago, Read more »

Ash Williams (Evil Dead); Columbus, Tallahassee, Wichita and Little Rock (Zombieland); Shaun (Shaun of the Dead); Alice (Resident Evil); Lisa Long (ProductTank).  All have killed zombies, and entertained us as they did so…  but only Lisa did so on stage at London’s ProductTank, giving us practical advice on how to kill off zombie features and Read more »

Product people usually spend a substantial period of time in a problem-solution space, learning about customers, about their pain points, and seeking opportunities to add value. The products they develop will eventually solve some problems and make people’s lives easier, and there is nothing wrong with this approach. However, I want to present a different Read more »

Melissa Perri is the product manager’s product manager—she’s able to do the job, explain it, and teach you how to do it better. So when we got her on this week’s podcast, we covered everything…including Japanese deployment strategies, Marmite and peanut butter, product leadership and team organisation, how companies scale, how to pick the right Read more »

Developing influence across an organisation allows you to drive products – and transformation – forward. In this ProductTank London talk, Lucia Adams goes through examples and learning from her own experience (including all the times she got it wrong) as she offers her personal framework for accelerating change in business. “How do you embody change?” Read more »

When you design a new product, you might need to understand a space that you’ve never explored before. You might have to ask questions you’ve never asked, and talk to people you have never talked to about things they have never seen or heard of. At digital product agency Moonshot, we frequently find ourselves in Read more »