LATEST POSTS

How we Built a Ride-Hailing app for the Polish Market

BY Katarzyna Malecka on November 7, 2019

Faced with the continual need to fix bugs and having to work with outdated code, the team at Polish cab-hailing app iTaxi realised a need to go back to basics and opt for a complete rebuild of our app. This is how we did it. Based in Poland, iTaxi is a ride-hailing platform that connects […] Read more »

Designing for Play - Melissa Pickering on The Product Experience

BY The Product Experience on November 6, 2019

If you – or your kids – have ever controlled a Lego creation from an app, then you’re familiar with Melissa Pickering’s work.  Now Lego’s Head of Interactive Play, blending digital and physical play, she got her start as an Imagineer at Disney (designing rollercoasters!) before founding a STEM startup.  She joined us on the […] Read more »

How we Moved From Idea to Live Product in Eight Days

BY Harriet Adams on October 17, 2019

Digital consultancy Red Badger designed and built ShareThyme, a platform to connect generations through cooking, at speed. Here’s a look at how they did it and the open question, ‘what’s next’? At Red Badger we’re forever speaking to people, clients or otherwise, who have brilliant ideas. Not small ones – we’re talking market-changing, behaviour-altering, competitor-leapfrogging […] Read more »

Design Led or Designer Led? By Liam Casey

BY Jase Clamp on October 8, 2019

On World Product Day 2019 Liam Casey from ski-school platform flaik delivered a talk called “Design Led or Designer Led” to ProductTank Brisbane. The talk gave careful consideration to how design and product can integrate with strategy to produce the right kind of alignment for the company and outcomes for the customer.  We had so […] Read more »

Optimal Matching for Marketplace Startups and the Role of Bias

BY Philip Seifi on October 3, 2019

While matchmaking is a core lever of any marketplace business, data crunched by Uber, Airbnb, and other marketplaces shows that engineering an optimal marketplace sometimes defies common sense. For example. You finish dinner and are ready to head home. You see plenty of Uber drivers, but you’re matched with a car 10 minutes away. It […] Read more »

Why Feature FOMO Stalls Product Innovation

BY Brian Crofts on August 1, 2019

Messenger apps started as the simplest way to start a conversation online. Open the app. Select a person to chat with. Go. Today, those apps have seemingly endless ways for users to engage: video chat, send gifs, send emojis, send money, use a filter, buy and sell goods, play games, talk to bots, and more. […] Read more »

How I Built an app Without Writing a Line of Code

BY Liam Smith on July 2, 2019

Once upon a time, if you wanted to create a new app or website and didn’t know how to code, you had few options: hire an expensive agency, scour the web for a decent freelancer, or learn to code. That meant investing a lot of your time or money, often without knowing if it would […] Read more »

How to fix Your Product Goals for Better Human Outcomes

BY Rob Boyett on June 27, 2019

Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. But first a little story. In the early 1970s, two behavioural scientists working at Princeton University set out to investigate the psychology […] Read more »

How Humanising Your Product can Make all the Difference

BY Megan Sayers on March 14, 2019

For a bootstrapped product start-up, investing in visual design and illustration to humanise your product can seem like a low priority. You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm. Delightful touches, like illustration, are a luxury for those with six-figure investment, surely? A nice to have […] Read more »

What Does a Successful MVP Look Like?

BY Andy Bell on January 24, 2019

MVP is a phrase that startup people love to throw around. It’s an acronym that can be used as a weapon. Everyone believes their vision is really the Minimum Viable Product. You can use the phrase to batter your colleagues’ ideas. You can simply declare “it’s not really minimum” if you want to do something less […] Read more »