LATEST POSTS

Video: Building a winning product strategy from the Kano model by Jared Spool

BY Martin Eriksson on September 25, 2015

The Kano model is a beautifully simple but often misunderstood model for mapping out customer satisfaction with various features of your product. We’ve covered the Kano model before after seeing Jared Spool talk about it so we were delighted to have him join us at #mtpcon this year to really tackle it in depth and […] Read more »

Video: The Root Causes of Product Failure by Marty Cagan

BY Martin Eriksson on September 9, 2015

Let’s be honest, most products fail. Even in the best companies this happens – for every Google AdWords there’s a Google Wave. In this insightful talk at Mind the Product San Francisco, the inimitable Marty Cagan outlines what he sees as the root causes of these failures. Most teams today start with an idea, even […] Read more »

Video: We shape our products and our products shape us by Josh Brewer

BY Martin Eriksson on August 28, 2015

In this thoughful and gripping talk from Mind the Product San Francisco, Josh Brewer talks about what most of us instinctively feel – that as early adopters we’re not only the most passionate about technology but also the most wary of it’s potential impact. We shape our tools and thereafter our tools shape us. – […] Read more »

Video: Ryan Singer's Product Development Tools

BY Martin Eriksson on August 14, 2015

Ryan Singer is the Product Manager for Basecamp, and joined us on stage at Mind the Product San Francisco to share some of his experiences and the tools he’s designed to stay sane in that job. The challenge for product managers is it’s not just about tackling your own to-do list but actually coming up […] Read more »

4 Design Skills Every Product Manager Should Have

BY Harish Venkatesan on August 10, 2015

The importance of design is a common refrain these days in the tech industry — to the point of almost being a cliche – but how can your skills create added value through great design? Whether in the consumer (Airbnb, Uber, Dropbox) or enterprise (Slack) space, examples abound of companies creating immense value through great […] Read more »

Nilan Peiris, Dana Chisnell and Martina King Complete the Mind the Product London Line-up

BY Martin Eriksson on July 20, 2015

As if product leaders from Spotify, Google Ventures, Microsoft and HotelTonight as well as the founder of User Interface Engineering and the Web Psychologist weren’t enough awesomeness on one stage, we’ve got three more rockstar product leaders to round out the line-up at Mind the Product London in September! You have your tickets already right? […] Read more »

Rapid Prototyping & Product Management by Tom Chi

BY Martin Eriksson on July 17, 2015

Tom Chi has practiced rapid prototyping for over 15 years, on everything from software to hardware, organisational design to entrepreneurship. And a lot of the lessons he has learned in rapid prototyping are directly applicable to the discipline of product management. In this exceptional talk from Mind the Product San Francisco in June 2015, he […] Read more »

Video: Jon Kolko – Where Do Great New Products Come From?

BY Martin Eriksson on July 10, 2015

Do great new products come from vision, process or hard work? In this awesome talk from Mind the Product San Francisco 2015, Jon Kolko, Founder and Director of Austin Center for Design, VP of Product at Blackboard and author of Well-Designed: How to Use Empathy to Create Products People Love, discusses how a new product […] Read more »

Video: 'Understanding Understanding' in Design for Behavioural Change

BY Danielle Colyer on June 19, 2015

In March, ProductTank focused on the role of psychology in developing and managing products. In this video Dr Dan Lockton, a visiting research tutor in Innovation Design Engineering at the Royal College of Art, discusses the importance of ‘understanding understanding’ in design for behaviour change. The video covers how emotion can influence behaviour change – from black number […] Read more »

Stop Thinking About User Interface: A Product Approach for Designing Products of the Future

BY Juan José Ramírez on April 24, 2015

One month ago I subscribed to Digit, a service that promises a way to “save money without thinking about it”. The way it works is simple – you submit your mobile number, link your bank account and you’re pretty much set. There are no apps, no user interfaces or additional confirmations. The only thing Digit […] Read more »