LATEST POSTS

Designing Emotion

BY Chris Massey on February 10, 2016

We want to make people not just want, but love our brands – in doing so, we are focussing on “designing emotion”, but the way we understand emotion tends to be very limited. Julie Jenson Bennett dives into how our shifting understanding of emotion should be changing the way we design products, starting with the […] Read more »

Behavioural Design - What, Why and How

BY Chris Massey on February 8, 2016

Behaviour design is, in a nutshell, a set of techniques and patterns you can use to change the way people behave and make decisions, or “design that draws on behavioural psychology”. In this ProductTank talk, Kat Matfield points out that we’re all almost certainly already using elements of behavioural design, but accidentally and without necessarily knowing […] Read more »

Limiting costs and waste when developing digital products

BY Milos Peluffo on February 2, 2016

Reid Hoffman once remarked, “As the networked age has increased the competitive importance of speed, the key secret is now scaling up at speed.” In other words, the internet has enabled consumers to rapidly and easily access and assess new technologies that in turn become exponentially more valuable via network effects. It’s therefore more important […] Read more »

Strange User Behaviours - More Lessons Learned at Mail.Ru

BY Olya Kuritsyna and Oleg Parinov on January 27, 2016

In our previous post, we shared three stories of surprising user growth at Mail.Ru – the curious circumstances that led us to gain (or, in one case, lose!) users, how we discovered the root causes, and what we learned about our customers in the process. For the most part, those tales were about how we […] Read more »

Finding Product Opportunities with User Research

BY Martin Eriksson on January 15, 2016

In this ProductTank talk, Andrew Harder talked about common problems that product teams face in finding and choosing opportunities to pursue. He illustrated ways that user research can provide a deep understanding of user needs and help keep product discovery on track by knowing what questions you can and can’t ask of users, as well […] Read more »

Video: Lean UX in Product Management

BY Chris Massey on December 11, 2015

Lean UX and Lean product design came about about because it is really hard to work out what customers actually want. This is especially true for digital products, as the field is still really just getting started. At it’s core, Lean is about finding better ways to build products with a higher rate of success. […] Read more »

Hooked - or How to make products and influence people

BY Alice Newton Rex on November 26, 2015

As Head of Product at WorldRemit I’m always looking for new ideas and inspiration. Who better to turn to than a man who has successfully sold two start-ups and lectured at Stanford on business and design? So a few months ago I bought Nir Eyal’s book Hooked. Hooked promises to teach readers how to build habit-forming products. The underlying model of all […] Read more »

Video: Modernizing the Citizen Experience by Dana Chisnell

BY Martin Eriksson on November 6, 2015

The healthcare.gov launch in the US in 2013 has been well documented as one of the most disastrous product launches ever. In the aftermath of that launch the United States Digital Service was formed with a focus on improving the way IT services are delivered in government. Dana Chisnell, who has a long and storied […] Read more »

Video: 5 Psychological Principles of Persuasive Product Design by Nathalie Nahai

BY Martin Eriksson on October 30, 2015

You have to understand the psychological triggers, biases & motivations that drive your customers, and in this exceptional talk from Mind the Product 2015 Nathalie Nahai, the Web Psychologist, uncovers five of the most important psychological principles that underly persuasive product design online. 1. Endowed Progress We’re naturally motivated to complete tasks we’ve started & […] Read more »

Video: How to outsmart the digital deluge by Dave Coplin

BY Martin Eriksson on October 23, 2015

In this hugely entertaining talk Dave Coplin argues that we spend too much time focused on products and technology, and not enough on the human beings who use them. As the Chief Envisioning Officer for Microsoft, he spends his time trying to figure out how we humans want to live, work and play in the […] Read more »