LATEST POSTS

Video: 'Understanding Understanding' in Design for Behavioural Change

BY Danielle Colyer on June 19, 2015

In March, ProductTank focused on the role of psychology in developing and managing products. In this video Dr Dan Lockton, a visiting research tutor in Innovation Design Engineering at the Royal College of Art, discusses the importance of ‘understanding understanding’ in design for behaviour change. The video covers how emotion can influence behaviour change – from black number […]

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Stop Thinking About User Interface: A Product Approach for Designing Products of the Future

BY Juan José Ramírez on April 24, 2015

One month ago I subscribed to Digit, a service that promises a way to “save money without thinking about it”. The way it works is simple – you submit your mobile number, link your bank account and you’re pretty much set. There are no apps, no user interfaces or additional confirmations. The only thing Digit […]

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Being Human in a Digital World: Lessons from the intersection of tech & culture

BY Martin Eriksson on January 2, 2015

Genevieve Bell is an anthropologist and leads Intel Labs’ interaction and experience research. She uses qualitative and quantitative research into what people want, their desires, hopes and dreams to inspire next generation product design and technical innovation. In this extraordinary talk at #mtpcon, she provokes and reflects on 15 years of researching the intersection of […]

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Alex Osterwalder - Designing your Value Proposition

BY Martin Eriksson on November 14, 2014

In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design. He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of […]

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Irene Au - Design is as important as technology

BY Martin Eriksson on October 24, 2014

Irene Au, operating partner at Khosla Ventures, led the user experience team at Google for six years and the user experience and design team at Yahoo! for eight years. In this talk she looks at how the different views of design at Google and Yahoo affected the companies. What was it about Yahoo’s organisational structure […]

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Nir Eyal - Building habit-forming products

BY Martin Eriksson on October 10, 2014

Nir Eyal, the author and entrepreneur behind the book Hooked: How to Build Habit-Forming Products, talks about the secrets behind the success of companies like Facebook and Twitter. What is it that makes a product habit-forming and even addictive? Nir argues that it’s a hook that consists of a chain of events: a trigger, an […]

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Kathy Sierra - Building badass users

BY Martin Eriksson on September 26, 2014

Kathy Sierra, who created one of the largest (and friendliest) developer communities, javaranch.com and the bestselling Head First tech book series for O’Reilly, talks about the sociological side of the product development – how to build badass users, not just badass products. She focuses on how to attract users, but also on how to keep […]

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Creating New Value

BY Neal Cabage on July 16, 2014

Why is it that some products take off while others fall flat? There are many tactical reasons we can point to such as timing, competition, or product-market fit. Fundamentally though, there is one consistent truth regardless of the reason we may determine: some products create value for the market they’re serving, and some simply do […]

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Why You Should Design Products for Yourself and No One Else

BY Greg Fisher on June 18, 2014

If you’re interested in becoming an entrepreneur or an inventor and making money from something you thought of and designed then there is one thing you need above everything else before you can begin: an idea that you can work from. If you hope to make money from a product then of course you need […]

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Getting onboarding right from the start with user investment

BY Kat Matfield on May 28, 2014

Startups have always obsessed over VC investment, but now the savviest of them are paying as much attention to user investment. User investment is an umbrella term that refers to any activities in which users spend time or effort interacting with a product in a way that ultimately makes that product more valuable to them. […]

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