LATEST POSTS

Practical Design Thinking Part 2: How to Embed Design Sprints Into Your Teams

BY Matt Pollitt on January 12, 2021

This article (Part 2 of a trilogy) is all about introducing elements of the Design Sprint in a manageable way, to get your teams working better together. It encourages adoption of the process from the inside, out. So, you’ve heard of Design Sprints?! The week-long framework originating from Google Ventures to solve challenges and test […] Read more »

Practical Design Thinking Part 1: What is it? And why Should I Care?

BY John Griffin on January 11, 2021

If you’re a product manager or working on a product team, you’ve probably heard of Design Thinking. But have you used it? Do you know what it is, apart from a buzzword everybody likes to use? And, more to the point, how can you start to use it to build better products? Product managers are, […] Read more »

Product Vision 2020

BY Helene Sanchez on November 16, 2020

In this ProductTank London talk, Paavan Buddhdev – previously Product Designer at AND Digital and now Founder of Sound Off – discusses the concept of product vision through design lens. Here are the key areas discussed: Vision: a prerequisite to strategy Properties of a vision statement How do we get there: Hills and Storytelling framework Conclusions: an […] Read more »

The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?)

BY Kristen Berman on October 27, 2020

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast […] Read more »

The Importance of Empathy, By Jack Sheppard

BY Andres Phillips on August 11, 2020

In this MTP Engage Manchester talk, Jack Sheppard, then Product Designer at 11FS gives us a lesson on empathy and its importance in the world of product. He shares some guidance on how empathy can make better product managers. His key points include: What empathy is Where empathy comes from The effect of modern life […] Read more »

Design for the Developer Experience by Kevin Page

BY Andres Phillips on June 25, 2020

In this ProductTank San Francisco talk, Kevin Web Page, then Senior User Experience Designer at PagerDuty shows us how user research can improve the developer experience. His key points include: The developer experience Research and analysis Experience map and solutions The Developer Experience While working with various engineering teams, Kevin discovered what it was like […] Read more »

MTP Prioritised: AMA with Scott Berkun

BY Imogen Schels on June 18, 2020 for Prioritised Members

In this AMA, bestselling author and popular speaker, Scott Berkun, delivered an energetic session that got us all thinking differently about design. Here you can watch it all again, or read on for the overview. Scott’s the author of eight books, including The Dance of The Possible, The Myths of Innovation, Confessions of a Public […] Read more »

Inclusivity: Talking Up in UX by Jeremy Bailey

BY Andres Phillips on June 1, 2020

Bubbles are the enemy of a good product. They form the boundaries that limit our perception of reality and limits the ability to come to conclusions. In this ProductTank Toronto talk, Jeremy Bailey, now Head of Experience at Freshbooks, shares with us a story of how we can strive to make our products more inclusive. […] Read more »

How Can Product Managers Reduce Cognitive Load To Increase Feature Adoption?

BY Jonathan Senin on April 30, 2020

How do friction costs and Hick’s Law affect the adoption rates of product features, and how can product managers reduce a user’s cognitive load? A number of different elements compete for an online audience’s attention. Visitors immediately have to process the navigation, layout, forms, text and images all while learning how to use a digital […] Read more »

How to Design Products Using Behavioral Science

BY Kristen Berman on November 11, 2019

Too often, we assume that consumers make rational decisions and take them at their word when we ask them about how they behave. But there’s a gap between what consumers say they will do and what they actually do. How do we bridge this gap and design products based on real behaviours? Imagine you’re a […] Read more »