LATEST POSTS

Design for the Developer Experience by Kevin Page

BY Andres Phillips on June 25, 2020

In this ProductTank San Francisco talk, Kevin Web Page, then Senior User Experience Designer at PagerDuty shows us how user research can improve the developer experience. His key points include: The developer experience Research and analysis Experience map and solutions The Developer Experience While working with various engineering teams, Kevin discovered what it was like […] Read more »

MTP Prioritised: AMA with Scott Berkun

BY Imogen Schels on June 18, 2020 for Prioritised Members

In this AMA, bestselling author and popular speaker, Scott Berkun, delivered an energetic session that got us all thinking differently about design. Here you can watch it all again, or read on for the overview. Scott’s the author of eight books, including The Dance of The Possible, The Myths of Innovation, Confessions of a Public […] Read more »

Inclusivity: Talking Up in UX by Jeremy Bailey

BY Andres Phillips on June 1, 2020

Bubbles are the enemy of a good product. They form the boundaries that limit our perception of reality and limits the ability to come to conclusions. In this ProductTank Toronto talk, Jeremy Bailey, now Head of Experience at Freshbooks, shares with us a story of how we can strive to make our products more inclusive. […] Read more »

How Can Product Managers Reduce Cognitive Load To Increase Feature Adoption?

BY Jonathan Senin on April 30, 2020

How do friction costs and Hick’s Law affect the adoption rates of product features, and how can product managers reduce a user’s cognitive load? A number of different elements compete for an online audience’s attention. Visitors immediately have to process the navigation, layout, forms, text and images all while learning how to use a digital […] Read more »

How to Design Products Using Behavioral Science

BY Kristen Berman on November 11, 2019

Too often, we assume that consumers make rational decisions and take them at their word when we ask them about how they behave. But there’s a gap between what consumers say they will do and what they actually do. How do we bridge this gap and design products based on real behaviours? Imagine you’re a […] Read more »

How we Built a Ride-Hailing app for the Polish Market

BY Katarzyna Malecka on November 7, 2019

Faced with the continual need to fix bugs and having to work with outdated code, the team at Polish cab-hailing app iTaxi realised a need to go back to basics and opt for a complete rebuild of our app. This is how we did it. Based in Poland, iTaxi is a ride-hailing platform that connects […] Read more »

Designing for Play - Melissa Pickering on The Product Experience

BY The Product Experience on November 6, 2019

If you – or your kids – have ever controlled a Lego creation from an app, then you’re familiar with Melissa Pickering’s work.  Now Lego’s Head of Interactive Play, blending digital and physical play, she got her start as an Imagineer at Disney (designing rollercoasters!) before founding a STEM startup.  She joined us on the […] Read more »

How we Moved From Idea to Live Product in Eight Days

BY Harriet Adams on October 17, 2019

Digital consultancy Red Badger designed and built ShareThyme, a platform to connect generations through cooking, at speed. Here’s a look at how they did it and the open question, ‘what’s next’? At Red Badger we’re forever speaking to people, clients or otherwise, who have brilliant ideas. Not small ones – we’re talking market-changing, behaviour-altering, competitor-leapfrogging […] Read more »

Design Led or Designer Led? By Liam Casey

BY Jase Clamp on October 8, 2019

On World Product Day 2019 Liam Casey from ski-school platform flaik delivered a talk called “Design Led or Designer Led” to ProductTank Brisbane. The talk gave careful consideration to how design and product can integrate with strategy to produce the right kind of alignment for the company and outcomes for the customer.  We had so […] Read more »

Optimal Matching for Marketplace Startups and the Role of Bias

BY Philip Seifi on October 3, 2019

While matchmaking is a core lever of any marketplace business, data crunched by Uber, Airbnb, and other marketplaces shows that engineering an optimal marketplace sometimes defies common sense. For example. You finish dinner and are ready to head home. You see plenty of Uber drivers, but you’re matched with a car 10 minutes away. It […] Read more »