LATEST POSTS

Courtney Wylie - Building Your Business Model When Your Customer is not Your User

BY Jayson Robinson on November 2, 2017

What do you do when your customer is not your user ? Courtney Wylie, VP Product and Marketing at MentionMe, talks to ProductTank London about how to deliver value for all parties by building a business model which aligns with the interest of your users. Don’t Keep a Special Swimlane for Client Requests You have […] Read more »

Critical Customer Touchpoints for a Successful Product Launch

BY Amanpreet Kaur on October 31, 2017

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start? The process of working up an idea and developing it […] Read more »

Critical Thinking for Product Teams by Teresa Torres

BY James Gadsby Peet on October 13, 2017

In this illuminating talk from Mind the Product London 2017, Teresa Torres shares her opportunity solution tree – a visual aid that can help you find the best place to focus your team’s energies, whilst ensuring you consider enough opportunities. Opportunity solution trees also bring transparency to the process and get the whole team to […] Read more »

Product Prioritization by the Numbers

BY Kate Bennet on October 13, 2017

It’s no secret that every software company has a different way of working out what feature they’ll build next. Despite countless tools, books, blog posts*, and interview questions on the subject there isn’t – yet – consensus in the product management community on which product prioritization method gives the best results for customers and the […] Read more »