LATEST POSTS

Testing Business Ideas, by David Bland

BY Gordon Tang on September 7, 2020

David Bland, co-author of Testing Business Ideas, spoke about his process in writing his book. True to his craft, he tested the content of his book as it was written. Watch the video to see David’s talk in full. Or read on for an overview of his key points. Build, Measure, Learn A repeating theme Read more »

Hypothesis Driven Validation By Nate Archer

BY Andres Phillips on April 24, 2020

In this ProductTank Toronto talk, Nate Archer, now Senior Product Manager at Ada shares with us a systematic approach to validating an idea by breaking it down into testable hypotheses. His key points include: Origins Purpose and Value Process Case Study Watch the video to see his talk in full. Or read on for an overview Read more »

How Uniregistry Used Smoke Testing in Product Validation: A Case Study

BY Bartosz Mozyrko on February 13, 2020

It’s said that more than two-thirds of software projects fail to deliver expected results. As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how they used smoke tests to explore a new opportunity. Overview This case study describes a part Read more »

Keeping Track Of Your HEART - Tomer Sharon on The Product Experience

BY The Product Experience on January 15, 2020

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Formerly of Google and WeWork, Tomer talks about Read more »

Improving the Accessibility of the iTaxi Mobile App: a Case Study

BY Katarzyna Malecka on January 3, 2020

The accessibility of digital content is often an afterthought, but every user deserves to have convenient access to services. This is how we’ve adapted our iTaxi ride-hailing app for the visually impaired and blind. Overview iTaxi is a platform that connects users and licensed cab drivers (like FreeNow, Lyft, Uber, or Bolt) in major cities Read more »

Deciding What is Valuable: A Hierarchy to Make Your Product Profitable

BY Jacob de Lichtenberg on December 5, 2019

How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? Here, I’ll explain how applying the hierarchy of value certainty, shown below, can help you to answer these questions and make your product profitable. A core skill of product management is prioritization. For most, Read more »

Testing Business Ideas - David Bland on The Product Experience

BY The Product Experience on October 30, 2019

David Bland is the CEO and Founder of Precoil, an author, and a long-time practitioner of agile and lean startup.  He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Read more »

Rapid Prototyping - Philip Pantelides on The Product Experience

BY The Product Experience on September 4, 2019

For our first episode back after a summer break, we chat with Philip Pantelides, who takes us on a journey through Japan, Indonesia and beyond. (er, Bristol.) As the Head of Product for Premium Services at Cookpad, Philip has become known for his unstinting attention to detail, and taking rapid prototyping to a whole new Read more »

How to Pick the Right Tools for your Experiments by Thomas Leitermann

BY Thomas Leitermann on August 23, 2019

Ready to get started with your experiment? Only need to find the right tool now? But which one to choose? It feels like being in a jungle with tools upon tools – how to navigate this situation? In this talk from MTP Engage in Hamburg, I share learnings and examples from some of the numerous Read more »

Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

BY Marieke McCloskey on December 12, 2018

A lot of teams struggle with how to increase engagement. We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve Read more »