Guest Post
Product people from around the world have unique stories to share. Guest posts are written by the product management community, and for the product management community, across all areas of product. Read content here to gain insights on a plethora of topics, from OKRs to building product teams.
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How Can Product Managers Reduce Cognitive Load To Increase Feature Adoption?
How do friction costs and Hick’s Law affect the adoption rates of product features, and how can product managers reduce a user’s cognitive load? A number of different elements compete for an online audience’s attention. Visitors immediately have to process the navigation, layout, forms, text and images all while learning how to use a digital Read more »
An Agile Project to Enable Social Distancing: A Case Study
COVID-19 has brought a crisis to many industries and many companies. Transport, especially home delivery providers, faces big challenges. How can they ensure social distancing and thorough hygiene practices in everyday deliveries? Here’s how one transport company solved this challenge. While food and smaller packages can be left at the door without any personal contact, Read more »
Creating Solutions for COVID-19 Frontliners - a Case Study
In Part 2 of our Coping Through COVID series, we learn how the team at Springer Nature Experiments quickly created an interface, packed with vital information on Coronavirus detection protocols for the scientific research community. Overview COVID-19 caused by the SARS-CoV-2 virus has brought everyday life to a halt all around the world. In mid-March, Read more »
Case Study: Launching PayMe from HSBC
Before moving to super app Gojek to lead its efforts on mass financial inclusion, Adam Darcy developed PayMe, a product that has helped to transform the way young people in Hong Kong think about HSBC. Here he explains how they took PayMe from a thin MLP to become the most successful payments app in Hong Kong. Read more »
The GIST Framework by Itamar Gilad
In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Itamar has over 20 years of product management experience working with industry leaders such as Google and Microsoft. He’s now a consultant, speaker and writer. Three Types of Launch Part of the role of a Read more »
Best Practices for Designing Products That are Desirable, Viable, and Feasible
The ultimate goal of any product team is to design products that are desirable, viable, and feasible. To achieve this, and drive rapid validation and iteration cycles, teams need to constantly refine their understanding of three key questions. These are: Who is my customer? What is their problem? What is the best, lightest solution I Read more »
A Practical Guide for Product Strategy From Almundo: A Case Study:
Eighteen months ago travel tech company Almundo started to refine its processes to become a product-driven company. Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. This is what we did. Note: This post was written before the Covid19 lockdown. Read more »
Scaling the Product and the Team by Rachael Shah
In this talk from MTP Engage Manchester, Rachael Shah, Delivery Lead at the Co-op, challenges us to think holistically about scaling our products, and that means including our teams in our thinking. She draws from her own experience to illustrate just how critical it is to think about scaling the team as an activity that Read more »
How I Moved From Engineering Into Product Management
What does it take for an engineer to become a product manager? Certainly, there are many ways to achieve this. Here I’ll explain how I did it, and I’ll share my personal experience of the process so that you can know what to expect from this transition. If you’re considering changing from engineer to product Read more »
Being a Successful Product Manager From 5,000 Miles Away
As a product manager at Split, 5,000 miles away from the rest of her team, Sophie Harpur has learnt a thing or to about successful remote working. As you’ve probably read in all those blog posts and books about product management, the ideal scenario is to have your product manager co-located with engineering, sitting no Read more »