LATEST POSTS

The Challenge of Managing - and Communicating - Customer Insights

BY Lorian Leong on February 7, 2017

When developing products, customer insight is vital to understanding the critical question: where are we going? Insights can help us better to understand our product and how it fits into the everyday lives of users — users who live in an age of abundance, where every product competes for a minute of attention. But insights […] Read more »

A Foundation for Data-Driven UX

BY Chris Massey on October 7, 2016

At ProductTank NYC, Lindsay Silver talked about the challenges of blending the inspiration of fashion and taste with the guidance offered by huge amounts of hard data at Conde Nast, where he is the Head of Data Technology. Specifically, he walked through an internal data product for that leverages UX data to support creative and […] Read more »

Using Grounded Theory to prioritise product features

BY Bartosz Mozyrko on September 29, 2016

One of the most important responsibilities of a product manager is planning the order of features that the dev team should work on. This need to prioritise comes from a very basic constraint – a lack of resource. In a fast-moving business environment – and especially in a start-up – product changes should deliver the most […] Read more »

Customer Retention Hacking: How to get Users to Commit

BY Ty Magnin on September 8, 2016

Customer retention is like dating. You don’t interact with your significant other the same way on your first date as you do on your 50th or 200th date. Similarly, giving a customer a great experience on day one isn’t going to be the same as on day 50. In order to boost retention numbers and […] Read more »

Five Reasons Not to Trust Your Analytics Data

BY Karine Masse on August 16, 2016

Don’t get me wrong, I’m an advocate of data-driven decisions and I prefer my opinions and ideas to be grounded in a robust number backed case. I can have jubilatory moments when analysing figures and seeing the positive impact of what I do, as a product manager. This is also why I continue working out […] Read more »

Idea clustering: the wisdom of crowds, or reversion to mediocrity?

BY Simon Elliston Ball on August 15, 2016

When you’re looking for new ideas, look beyond yourself. Collaboration and teamwork is a great way to generate new ideas. A popular way to do this is to brainstorm ideas, then aggregate them. Write a thought, whatever comes into your head, put it on a Post-It note. Now, stop. Let’s put them all together on […] Read more »

Product Rockstars have Head, Hands, and Heart

BY Fred Esere on August 12, 2016

Every time you look behind a truly great product, you find people. The individuals who have created paradigm shifting, legacy leaving products are distinguished not merely by what they’ve done, but also by who they are. Take a famous example. Thomas Edison pioneered the lightbulb, one of the greatest products of all time. He wasn’t […] Read more »

Why Continuous Delivery and DevOps are Product Managers' Best Friends

BY Suzie Prince on July 5, 2016

In the first part of this series, I explained what these buzzword-y “Continuous Delivery” (CD) and “DevOps” things are and started to touch on why you should care. But really, why should you care about these practices? Here’s why continuous delivery is a product manager’s new BFF. Continuous Delivery is Transformative to Businesses The main […] Read more »

Data-Driven Product Design at the BBC

BY Chris Massey on April 25, 2016

Iwan Roberts (Business analyst, BBC) is part of a relatively small agile team building location services at the BBC, continuously iterating for over a year now. In this ProductTank talk – “Driven By Data” – Iwan gives a whistle-stop tour of how his team has iteratively built a set of operational dashboards to help them […] Read more »

DIY User Research for Product People

BY Chris Massey on March 18, 2016

The specialism of Julia Shalet – a.k.a. The Product Doctor –  is in driving and enabling people-centred product leadership for those working in fast pace environments. She works with clients such as Pearson and Fitbug, enabling their staff to be ‘lean’ in their approach to customer and product development. In this energetic and insightful talk, […] Read more »