Data Driven Product Management

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. By definition, a cohort is a group of people who have a common characteristic during a period of time. […] Read more »

Imagine a lumberjack wanting to cut down a tree with his chainsaw. It’s a pretty simple, straightforward task. But what if the lumberjack never knew that he could turn the chainsaw on? Or that he cut down 1,000 trees when he needed just one specific tree? Not quite the ideal way to use the tools […] Read more »

In the closing talk of this year’s MTP Engage Hamburg, John Cutler looks at why his Medium post 12 Signs You Are Working in a Feature Factory touched a nerve for so many people in product development. There’s widespread tension in our industry, John says. While everyone talks about “outcomes over output” and says they strive […] Read more »

Gibson Biddle has worked in product at several entertainment companies, such as Netflix, Mattel, and EA, as well as educational companies such as Chegg and The Learning Company. In his presentation, he discusses “wicked hard” decision-making and how it is a practiced art, and can be very easy with practice. He discusses all of these […] Read more »

As product managers we spend a lot of our time thinking about product metrics, and all companies, from startups to corporates, spend a lot of time figuring out whether their metrics are good enough. Are the metrics good enough to raise money, or good enough to keep working on a feature or product, or good […] Read more »

Gadi Weiszlovits Lahav (Head of Product at FT.com) and Richard Still (Technology Director at FT.com) tell ProductTank London how to scale quickly and successfully. Their advice is to focus on the right technology, agile processes and great people to create the culture and operation you need. Digital Growth of Traditional Publishers is Possible The FT.com […] Read more »

This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. In the first post I explained how to step up your A/B testing, and in this post I’ll look at how using a tracker spreadsheet can help you manage your […] Read more »

In my experience, to succeed at data-informed product management you need to master “double-think” and be comfortable with two conflicting statements: “Be data-driven” and “don’t trust your data”. Blindly following data can lead to some bad things. Analytics products aren’t perfect – sometimes data capture gets messed up, and slight changes to code can cause […] Read more »

Morag McLaren Product Manager at Whatusersdo.com talks to ProductTank London about User Research Tools and Methodologies. The Context & Timing of Research Changes the Results you get You need to find out the context of any insight you are gaining about a user – otherwise you won’t know the why or how, just the what. […] Read more »

Katy Arnold, Head of User Research and Design at The Home Office, talks to ProductTank London about making User Research Work in Government. The civil service has traditionally been focussed on moving paper The Digital team at the Home Office’s remit is to help the rest of the organisation move towards a more digitally enabled […] Read more »