LATEST POSTS

How I built the same MVP 3 times, across 3 continents in 3 weeks

BY Rif Kiamil on March 19, 2014

I built the same product three times. It wasn’t an act of insanity. It was my way to get my product ready in three weeks. Before I get to that, let me backtrack a little. It was the 1st of March 2013 and I’d just left my job as CIO at one of the UK’s […] Read more »

Video: Lean, Fast Feedback and Leopard Print

BY Janna Bastow on March 17, 2014

Challenging your assumptions can pay off. This is what UK retailer Marks & Spencer (M&S) discovered when they created a digital lab and started applying Lean Startup techniques to their products. At ProductTank February, Hemal Kuntawala (@hemalkuntawala) talked us through some of the specific insights and assumptions they wanted to challenge.  Each assumption is met with a […] Read more »

Video: Easy A/B Testing F**k-Ups

BY Janna Bastow on March 14, 2014

Your tests suck.  There, we said it.  Or at least Conversion Rate Optimisation (CRO) expert Craig Sullivan (@OptimiseOrDie) thinks so.  He’s made just about every mistake in the book with his own tests, and has seen others fall in the same traps over and over. At ProductTank February, Craig gave us a detailed and practical […] Read more »

Product Management in Commerce: Online, Offline and Mobile

BY Jock Busuttil on February 28, 2014

As the UK shops itself out of recession, it was more than fitting that February’s ProductTank London was all about product management in commerce: online, offline and mobile.  This month we had three eye-opening talks: CEO at Depop Runar Reistrup (@runarreistrup) talking about mobile design for the real world; “the Malcolm Tucker of testing” Craig […] Read more »

Using behavioural design to make more engaging products

BY Kat Matfield on February 26, 2014

How do you get users to want to do what you want them to do? No matter how much effort you put into an amazing marketing site, a slick launch campaign or a frictionless user on-boarding flow, you may still end up tearing out your hair about low retention rates and falling user engagement. That’s […] Read more »

Video: Using Data & Insight in Developing New Products

BY Janna Bastow on December 23, 2013

Taking an idea from crazy pub conversations to launch can be a daunting and difficult process. At ProductTank October, Jo Binding, the former General Manager of Strategy & Product Development at BT Sport made a case for using analytics effectively every step of the way. Jo covered off the analytics that were involved in the […] Read more »

Video: Data-Driven Nonsense

BY Janna Bastow on December 16, 2013

At ProductTank October, Lee Duddell, the Founder & Head of UX at WhatUsersDo, spoke about some of the potential pitfalls of using analytics. He argued that data is often incomplete, and that blindly following data can lead to incremental improvements that may actually hinder progress on your product. What’s more, he demonstrates how it’s easy […] Read more »

Multi-Armed Bandit Testing

BY Davide Scalzo on November 19, 2013

Multi-armed bandit testing involves a statistical problem set-up. The most-used example takes a set of slot machines and a gambler who suspects one machine pays out more or more often than the others.  For every token, they need to decide which slot machine to use in order to maximise winnings from their budget. This set-up […] Read more »

Everything a product manager needs to know about analytics

BY Simon Cast on February 20, 2013

Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they are. This post is going to look at: What exactly are analytics? Concepts of analytics Implementing analytics Measuring analytics Reporting analytics Analytics and […] Read more »

Product Manager Survey 2012

BY Simon Cast on September 10, 2012

We are doing a survey of product managers. The aim is to assemble data on team sizes, compensation, organisation etc. Once the survey is finished at the end of September we will be publishing a blog post on the aggregate information and any trends we spot. We’ll also happily share the full (anonymised) data set […] Read more »