LATEST POSTS

Video: Using Data & Insight in Developing New Products

BY Janna Bastow on December 23, 2013

Taking an idea from crazy pub conversations to launch can be a daunting and difficult process. At ProductTank October, Jo Binding, the former General Manager of Strategy & Product Development at BT Sport made a case for using analytics effectively every step of the way. Jo covered off the analytics that were involved in the […] Read more »

Video: Data-Driven Nonsense

BY Janna Bastow on December 16, 2013

At ProductTank October, Lee Duddell, the Founder & Head of UX at WhatUsersDo, spoke about some of the potential pitfalls of using analytics. He argued that data is often incomplete, and that blindly following data can lead to incremental improvements that may actually hinder progress on your product. What’s more, he demonstrates how it’s easy […] Read more »

Multi-Armed Bandit Testing

BY Davide Scalzo on November 19, 2013

Multi-armed bandit testing involves a statistical problem set-up. The most-used example takes a set of slot machines and a gambler who suspects one machine pays out more or more often than the others.  For every token, they need to decide which slot machine to use in order to maximise winnings from their budget. This set-up […] Read more »

Everything a product manager needs to know about analytics

BY Simon Cast on February 20, 2013

Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they are. This post is going to look at: What exactly are analytics? Concepts of analytics Implementing analytics Measuring analytics Reporting analytics Analytics and […] Read more »

Product Manager Survey 2012

BY Simon Cast on September 10, 2012

We are doing a survey of product managers. The aim is to assemble data on team sizes, compensation, organisation etc. Once the survey is finished at the end of September we will be publishing a blog post on the aggregate information and any trends we spot. We’ll also happily share the full (anonymised) data set […] Read more »

Everything a product manager needs to know about experiments

BY Simon Cast on August 20, 2012

Introduction Many people know they should be doing experiments and testing their product but when starting out it can be daunting working out where to begin. So, below is my handy guide to experimentation built from scars received on the coal face of experimenting. This post will take you through a birds-eye tour of the […] Read more »

Presenting Data—The Rabbit Hole Method

BY Simon Cast on August 23, 2011

Being a product manager in a data startup offers some interesting challenges. As more and more PMs work for data startups understanding these challenges will help PMs survive the strange world of data. There are two challenges that product managers in data startups face: Translating customer problems into analysis Presentation of data to customers Translation […] Read more »

Data Driven: Your Bounce Rate and Time On Site are wrong

BY Sam Collins on August 10, 2011

It’s hard not to look at your bounce rate and wonder why so many people hate your product isn’t it? This article explains how Google Analytics might be screwing you on your bounce rate and some methods you can use today to measure it more accurately. In doing so, you’ll also be improving the accuracy […] Read more »

Video: panel on product management in media

BY Martin Eriksson on March 8, 2011

Big media is getting more serious about product management, something highlighted in the BBC report “The State of Product Management” so we gathered Ralph Rivera, Director, Digital Media at the BBC, Robin Pembrooke, MD of ITV Online and On-Demand, Dan Peters, Director of Product Management at Yahoo! Answers and Stephen Dunn, Head of Technology Strategy […] Read more »