LATEST POSTS

Analytics Strategy: 5 tips for more reliable reporting

BY Edward Upton on August 4, 2014

Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us product managers work with services which are already live, so measuring what has happened already is critical to deciding what to […] Read more »

Getting onboarding right from the start with user investment

BY Kat Matfield on May 28, 2014

Startups have always obsessed over VC investment, but now the savviest of them are paying as much attention to user investment. User investment is an umbrella term that refers to any activities in which users spend time or effort interacting with a product in a way that ultimately makes that product more valuable to them. […] Read more »

Going beyond pageviews: simple ways to track your customers online

BY Edward Upton on May 21, 2014

As a product manager juggling tasks for the current sprint, customising web analytics has often fallen down my to-do list.  Yet measuring how customers use your current product often holds the key to prioritising what to build or fix next. How annoying then to skip the detailed setup and find months later you are not […] Read more »

Product Management and the Internet of Things

BY Jock Busuttil on May 2, 2014

April’s ProductTank London considered the question of how to manage devices in an increasingly interconnected world. Marc Abraham (@MAA1) brought us three great speakers to share their experience of the Internet of Things (IoT), product management and connected devices: Usman Haque (@uah) from Umbrellium; Yodit Stanton (@yoditstanton) from Opensensors.IO; and Patrick Bergel (@goodmachine) from Animal […] Read more »

What I learned from building the same MVP 3 times, on 3 continents

BY Rif Kiamil on April 14, 2014

As explained in my earlier post, in summer 2013, I built the same minimum viable product (MVP) three times on three different continents. It was an experiment with a purpose: To evaluate three platforms and three teams at the same time; and to utilize the “lean way” in using validated learning to build my new company’s […] Read more »

How I built the same MVP 3 times, across 3 continents in 3 weeks

BY Rif Kiamil on March 19, 2014

I built the same product three times. It wasn’t an act of insanity. It was my way to get my product ready in three weeks. Before I get to that, let me backtrack a little. It was the 1st of March 2013 and I’d just left my job as CIO at one of the UK’s […] Read more »

Video: Lean, Fast Feedback and Leopard Print

BY Janna Bastow on March 17, 2014

Challenging your assumptions can pay off. This is what UK retailer Marks & Spencer (M&S) discovered when they created a digital lab and started applying Lean Startup techniques to their products. At ProductTank February, Hemal Kuntawala (@hemalkuntawala) talked us through some of the specific insights and assumptions they wanted to challenge.  Each assumption is met with a […] Read more »

Video: Easy A/B Testing F**k-Ups

BY Janna Bastow on March 14, 2014

Your tests suck.  There, we said it.  Or at least Conversion Rate Optimisation (CRO) expert Craig Sullivan (@OptimiseOrDie) thinks so.  He’s made just about every mistake in the book with his own tests, and has seen others fall in the same traps over and over. At ProductTank February, Craig gave us a detailed and practical […] Read more »

Product Management in Commerce: Online, Offline and Mobile

BY Jock Busuttil on February 28, 2014

As the UK shops itself out of recession, it was more than fitting that February’s ProductTank London was all about product management in commerce: online, offline and mobile.  This month we had three eye-opening talks: CEO at Depop Runar Reistrup (@runarreistrup) talking about mobile design for the real world; “the Malcolm Tucker of testing” Craig […] Read more »

Using behavioural design to make more engaging products

BY Kat Matfield on February 26, 2014

How do you get users to want to do what you want them to do? No matter how much effort you put into an amazing marketing site, a slick launch campaign or a frictionless user on-boarding flow, you may still end up tearing out your hair about low retention rates and falling user engagement. That’s […] Read more »