LATEST POSTS

Everything a product manager needs to know about analytics

BY Simon Cast on February 20, 2013

Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they are. This post is going to look at: What exactly are analytics? Concepts of analytics Implementing analytics Measuring analytics Reporting analytics Analytics and […]

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Product Manager Survey 2012

BY Simon Cast on September 10, 2012

We are doing a survey of product managers. The aim is to assemble data on team sizes, compensation, organisation etc. Once the survey is finished at the end of September we will be publishing a blog post on the aggregate information and any trends we spot. We’ll also happily share the full (anonymised) data set […]

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Everything a product manager needs to know about experiments

BY Simon Cast on August 20, 2012

Introduction Many people know they should be doing experiments and testing their product but when starting out it can be daunting working out where to begin. So, below is my handy guide to experimentation built from scars received on the coal face of experimenting. This post will take you through a birds-eye tour of the […]

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Presenting Data—The Rabbit Hole Method

BY Simon Cast on August 23, 2011

Being a product manager in a data startup offers some interesting challenges. As more and more PMs work for data startups understanding these challenges will help PMs survive the strange world of data. There are two challenges that product managers in data startups face: Translating customer problems into analysis Presentation of data to customers Translation […]

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Data Driven: Your Bounce Rate and Time On Site are wrong

BY Sam Collins on August 10, 2011

It’s hard not to look at your bounce rate and wonder why so many people hate your product isn’t it? This article explains how Google Analytics might be screwing you on your bounce rate and some methods you can use today to measure it more accurately. In doing so, you’ll also be improving the accuracy […]

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Video : Panel on Product Management in Media

BY Martin Eriksson on March 8, 2011

Big media is getting more serious about product management, something highlighted in the BBC report “The State of Product Management” so we gathered Ralph Rivera, Director, Digital Media at the BBC, Robin Pembrooke, MD of ITV Online and On-Demand, Dan Peters, Director of Product Management at Yahoo! Answers and Stephen Dunn, Head of Technology Strategy […]

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