LATEST POSTS

You Don’t Have To Be As Clairvoyant As Steve Jobs To Build Great Products

BY Todd Olson on November 3, 2015

It’s fashionable to characterize software product leaders as magically prescient. Steve Jobs famously brushed aside customer feedback; he “just knew” how to build software products people would love. Twitter’s Jack Dorsey is similarly clairvoyant according to popular myth, as is Zuck. And so on. But even the greatest product managers know the reality of great […] Read more »

Using OKRs to focus on customer problems

BY Viktoras Jucikas on October 20, 2015

You need to set your team’s OKRs (objectives and key results) for the next quarter. What should go in there? What shouldn’t? What are you going to focus on? Here’s a quick look behind the curtain at what we’ve learned while setting them and making it effective at YPlan. […] Read more »

Video: Rochelle King on Managing Conflict

BY Martin Eriksson on August 7, 2015

We spend a lot of time and effort avoiding conflict but inevitably as product managers and designers we engage in conflict on a regular basis, whether it’s dealing with other teams, giving constructive criticism or simply while engaging divergent points of view. As the leader of user experience at Netflix and now Spotify, Rochelle King […] Read more »

Traditional vs Lean Management: Why You Should Be Using Kanban

BY Diego Pereira on August 5, 2015

Let me get this out of the way: I love Kanban. And this isn’t for any of the usual reasons, such as because it’s a visual management tool, or because it enhances work in progress control, or even because it’s self-managed. I love Kanban because it allows me to not have project management in my product team. […] Read more »

Build Better Products With Effective MVPs

BY Danielle Colyer on July 21, 2015

The concept of an MVP – or Minimum Viable Product – is a one that comes up a lot in product development. MVPs are an intrinsic part of the build-measure-learn process at the heart of product management processes, offering maximum benefit for minimum effort. Correct implementation of MVPs allows product managers to learn more about customers, deliver […] Read more »

The Most Effective Research Tools for Gathering Customer Feedback

BY Linda Escobar on July 6, 2015

It’s no surprise that product teams at companies large and small are increasingly emphasizing methodologies to capture customer feedback early and often. Generating feedback is critical to becoming a user-centric organization, and the chart below illustrates the overwhelmingly positive stock performance of the top 10 companies on Forrester’s Annual Customer Experience Ranking when compared to the […] Read more »

Four Steps to a Free Data Analysis Platform for Your Product

BY Yoav Farbey on October 27, 2014

Understanding how customers use your product is a vital part of product management. To get this insight of how customers are interacting with your product, there are two different routes open to you: Qualitative research, or Quantitative research. Qualitative research involves such methods as user studies, sitting with a focus group, running workshops with users, […] Read more »

Analytics and Decision-Making - Recap of August's ProductTank London

BY Jock Busuttil on October 23, 2014

August’s ProductTank on analytics and decision-making had everything – sex, drugs and racy pictures of hot plumbing action. Read on for an 18-rated recap. […] Read more »

Analytics Strategy: 5 tips for more reliable reporting

BY Edward Upton on August 4, 2014

Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us product managers work with services which are already live, so measuring what has happened already is critical to deciding what to […] Read more »

Getting onboarding right from the start with user investment

BY Kat Matfield on May 28, 2014

Startups have always obsessed over VC investment, but now the savviest of them are paying as much attention to user investment. User investment is an umbrella term that refers to any activities in which users spend time or effort interacting with a product in a way that ultimately makes that product more valuable to them. […] Read more »