A step-by-step guide to running a customer journey mapping workshop: part 1

BY Katerina Kondrenko on April 21, 2022

Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. […] Read more »

Getting fast feedback: A quick guide for product managers

BY Louron Pratt on March 28, 2022

Feedback is a crucial part of the product management craft. In this quick guide, we’ll provide some tips on how to gather the most effective feedback and ways to best make use of it. […] Read more »

The advantages of declarative user stories

BY Simon Schreiber on March 15, 2022

What exactly is the difference between declarative user stories and imperative user stories and when should you use which? In this post, we’ll delve into the advantages and disadvantages of both. […] Read more »

Leading product research with empathy

BY Sam Bowman on February 3, 2022

Research and empathy don’t always seem to go hand-in-hand. However, in this article, we will discuss how the former needs the latter in order to target customers and specific niches. […] Read more »

​​Product design practices to spur customer adoption in any industry

BY David Paterson on January 18, 2022

In this piece, I will not only explain the importance of truly putting the customer behind the driver’s seat when it comes to product design, but will also delve into tips and best practices that design teams can actively work to integrate into their processes […] Read more »

The most effective channels to gain customer feedback: Part 2

BY Andriy Zapisotskyi on January 13, 2022

We previously looked at the most effective channels to use to gain customer feedback. In the next part of this two-part series, we’ll be delving into the best ways to summarise and process it.  […] Read more »

The most effective channels to gain customer feedback: Part 1 of 2

BY Andriy Zapisotskyi on December 21, 2021

The term “customer development” is attracting not only startups that create digital products but also offline businesses owners. In this post, we explain why it is so important, and share several ways to collect it. […] Read more »

An introduction to impact mapping - Tim Herbig on The Product Experience

BY The Product Experience on October 13, 2021

We asked consultant, trainer and author Tim Herbig to give us the crash course on Impact Mapping, including how to get people to understand the difference between an Impact and an Outcome. […] Read more »

Prioritised Fireside Chat: Make better product decisions with JTBD

BY Louron Pratt on October 6, 2021 for Prioritised Members

In this Fireside Chat for Prioritised members, product author and coach, Joe Leech and our Managing Director, Emily Tate explore how the Jobs to be Done (JTBD) toolkit can be used to make better product decisions. […] Read more »

SUNDAY REWIND: The world is colorful, so why shouldn’t our users be?

BY Louron Pratt on September 5, 2021

Companies are beginning to realise the benefits of diverse teams. However, have product managers caught on to the same trick when connecting with users? In this weeks’ Sunday Rewind, we go all the way back to #mtpengage Hamburg 2018, where product director at Xing, Mirja Bester, shared how she thinks that by making diversity a key […] Read more »