Business Strategy

In this ProductTank San Francisco talk, Head of Product at Confluence, Pratima Arora gives us a framework for making sure that our work has an impact on the overall business goals of the organization. Her key points include: Transferring from engineering to product management Changing customer DNA Three key business drivers Watch the video to see Read more »

Every team needs a product strategy. The Business Model Canvas, Bootstrap or Atomic Design – it seems like everyone from MBAs to developers to designers seems to have a framework to structure their strategy, except for product managers. In this ProductTank Toronto talk, Rob Hayes, Founder of Foundation PM, provides a framework to help companies Read more »

Having the right insights is a critical component in creating a strategy. While this is very obvious and widely mentioned in every piece of strategy advice, the truth is that there are no resources that detail how to generate them. I’d like to change that by providing my experience of using a few ideation frameworks Read more »

Where does product management fit in an organization today? In this ProductTank London talk, Prag Patel, Head of Product at And Digital speaks about his experience helping clients to adopt a product management strategy and the lessons learned along the way. Watch the video to see Prag’s talk. Or read on to get an overview of Read more »

If your product managers are performing well, but not as a team, it’s a problem—a problem you need to solve fast. Here I’ll explain a few methods, tried and tested at Skyscanner, that could also help you to improve your product management culture and community. When this issue surfaced at Skyscanner, we were a bunch Read more »

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, learn how to apply this ethos to your products, where Read more »

Increasingly product managers are expected to think and operate “strategically”, but, as this post will reveal, it’s a requirement that can lead to misaligned expectations and be full of traps for the unwary. Surely we’ve all noticed the increased emphasis on “strategy” as a core competency for product managers? Of course, keeping tactical work aligned Read more »

In this ProductTank London talk, Nathan Kinch, CEO at Greater Than X, examines the issues of ethics, privacy, and trust. He looks at how product managers can kick-start their ethics journey and ship products that make life better for everyone. The Edelman Trust Barometer is a resource that measures levels of trust in different contexts. It Read more »

Despite up to 96% of all innovation projects failing to make any return on investment and 97% of large businesses believing digital innovation to be critical to their future success, how do organisations find the balance between challenging the status quo and creating innovative products and services time and time again? Generally speaking, organisations have three Read more »

Fitness and sport innovation today is a combination of digital and physical elements, whether it’s wearable fitness trackers or personalized digital coaching programs. But sports drinks, by their nature, are physical experiences. So when sports fuel producer Gatorade was looking for a way to develop its core product, my company, strategic design consultancy Smart Design, Read more »