LATEST POSTS

GDPR: Who Should be Your Data Protection Officer?

BY Owen Wallis on November 30, 2017

On May 25th 2018 something big is happening which needs your attention. In what is the biggest shake-up to data protection legislation in 20 years, the EU’s General Data Protection Regulation (GDPR) will come into force. The aim of the GDPR is to strengthen data protection for EU citizens and residents, to give them greater control […] Read more »

How can Product Companies Align With Channel Partners?

BY Santanu (Shaan) Bagchi on November 14, 2017

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. And it’s easy to see a common theme, that partners must have the same goals. Once we have this alignment, the partners must carve out a strategy to reach the […] Read more »

7 Ways Cohort Analysis can Optimize Company Performance and Results

BY Dan Schoenbaum and Evan Kaeding on November 10, 2017

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. By definition, a cohort is a group of people who have a common characteristic during a period of time. […] Read more »

Courtney Wylie - Building Your Business Model When Your Customer is not Your User

BY Jayson Robinson on November 2, 2017

What do you do when your customer is not your user ? Courtney Wylie, VP Product and Marketing at MentionMe, talks to ProductTank London about how to deliver value for all parties by building a business model which aligns with the interest of your users. Don’t Keep a Special Swimlane for Client Requests You have […] Read more »

Evaluating Product Teams: Mind What You Measure

BY Satheesh Nanniyur on September 29, 2017

It is well accepted that outcomes  – such as product adoption, customer satisfaction, user experience, and product performance  – rather than outputs and tactical tasks should be used in evaluating product managers. However, in practice, these outcomes are at least influenced by – and often determined by – external factors. What are these external factors […] Read more »

5 Product Leadership Lessons From the #mtpcon Leadership Forum 2017

BY Casper Sermsuksan on September 13, 2017

Last week I joined the Mind the Product Leadership Forum in London. Among the speakers and panelists were Matt Walton, Julia Whitney, Roman Pichler, Arne Kittler, and Brant Cooper. It took me two days to get to London from Yogyakarta, Indonesia for the night before the sessions, but it was worth it. While I originally wrote […] Read more »

Why Diversity Isn't Just Right, but Smart

BY Martin Eriksson on May 31, 2017

As a Swede, the importance and value of diversity seems self-evident, yet the business world and the tech industry especially continue to struggle to embrace it. As I mentioned in my product management experience article, and as should be clear from the effort we put into the curation of our product management conferences, diversity is incredibly […] Read more »