B2B product management
LATEST POSTS
Secrets to successful B2B product management: Part 1
In the first of a 2-part series, we speak to Lori Edwards, Senior Product Manager at Niche.com, for her secrets to success in B2B product management. Read more »
Practising “Best Practice” Product in the Context of B2B2B2C
“Who are we building this for, the buyer, their customer, or the users?!” This was the Product and Design team I was leading in 2020 which focused on building and selling an enterprise-grade digital platform in healthcare. The complexity of this situation was consternating. Who were we supposed to serve, and how would we serve Read more »
The Blind Spots of B2B Product Vendors (And How to Fix Them)
One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. Such blind spots may not be entirely your fault. Early in my career, I developed a software distribution tool for a CRM solution that ran on the Read more »
Creating a Feature Request Process for B2B Product and Customer Success Teams
In many organizations, product leaders have a constant stream of tasks coming in from customer-facing teams. Feature requests, bug fixes – all of them urgent. It can take years to master the practice of finding a healthy balance somewhere between allowing these non stop requests to dictate your product roadmap, and ignoring them altogether. Good prioritization Read more »
Sitcoms and the Secret to Building "Good Enough" B2B Products
I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. One of the shows I watched was a sitcom. I didn’t find it great (in fact I don’t remember chuckling at even one single joke) but I still ended up watching a bunch Read more »
How to Stop Common B2B Dysfunctions in the Product Team
There are several common dysfunctions plaguing product teams in B2B companies the world over. How can you stop them? Read on for suggestions. Read more »
Product Management in B2B
On the 4th birthday of ProductTank London in May, Thomas Schwaiger (@tschwaiger) invited three speakers to share with us their experiences of building and working in B2B (business to business) companies. James Gill (@JamesJGill), Founder and CEO of GoSquared Rif Kiamil (@rifkiamil), Founder and CEO of FOODit Clancy Childs (@cchilds), Chief Product and Marketing Officer Read more »
Video: How to Screw Up B2B
Working in B2B product management is rife with pitfalls and failure states. Clancy Childs, Chief Product and Marketing Officer at Tizaro and our final speaker at ProductTank May, walked us through a variety of the tough situations he’s had to face and overcome. In his talk he attempts to help B2B product managers all over, covering things like Squeaky Read more »