Articles Found

What can Trader Joe's Teach us About Customer-Centric Product Development?

BY Keith Fenech on November 29, 2018

In talking about how a product goes from idea to shelf on an “Inside Trader Joe’s” podcast, Matt Sloan, the VP of Marketing Product for the neighborhood grocery store chain, tells the story of his visit to Canada years ago, to a factory which made soup to be sold in frozen “pucks”. Sloan wondered whether […]

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How to Find the Right Customers for Your Product Development Interviews

BY Suzie Prince on May 12, 2015

Most of us agree that talking to potential customers about your product before you invest in building it is a good idea. And I think we pretty much all agree that asking Mom if she likes our idea doesn’t count as validation, except in the emotional sense. But sadly, people still seem to be fine asking any […]

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Internal Product Development at the Financial Times by Claire Parker

BY Annie Witcombe on June 10, 2019

In this ProductTank London talk, Claire Parker describes how the Financial Times built internal tools for editorial use by using a product development approach. She covers how this has grown over the years and discusses the ways in which the FT has helped other companies to grow through partnerships and collaborative projects. Four years ago, […]

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What is Testimonial Driven Development?

BY Momcilo Dakic on May 16, 2019

Product people usually spend a substantial period of time in a problem-solution space, learning about customers, about their pain points, and seeking opportunities to add value. The products they develop will eventually solve some problems and make people’s lives easier, and there is nothing wrong with this approach. However, I want to present a different […]

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Why you Should Organize Product Teams Around Customer Experiences

BY Panagiotis Goros on February 26, 2019

The world is full of examples of well engineered products that have failed to make an impact. What is common to them is that they failed to resonate with customers because they lacked the delight factor – the capacity to offer delightful user experiences. Such products can feel like a collection of features rather than […]

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Escape From the Feature Roadmap to Outcome-driven Development

BY Alice Newton Rex on October 23, 2018

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. This reformatting was always an attempt to make the roadmap work harder: to bring more focus, communicate more effectively with stakeholders, keep a […]

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