Articles Found

What can Trader Joe's Teach us About Customer-Centric Product Development?

BY Keith Fenech on November 29, 2018

In talking about how a product goes from idea to shelf on an “Inside Trader Joe’s” podcast, Matt Sloan, the VP of Marketing Product for the neighborhood grocery store chain, tells the story of his visit to Canada years ago, to a factory which made soup to be sold in frozen “pucks”. Sloan wondered whether […]

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How to Find the Right Customers for Your Product Development Interviews

BY Suzie Prince on May 12, 2015

Most of us agree that talking to potential customers about your product before you invest in building it is a good idea. And I think we pretty much all agree that asking Mom if she likes our idea doesn’t count as validation, except in the emotional sense. But sadly, people still seem to be fine asking any […]

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Engaging with Remote Customers in Discovery by Audrey Cheng

BY Imogen Johnson on July 1, 2020

In this Mind the Product APAC talk Audrey Cheng, VP Product at Pushpay, discusses the challenges of remote discovery, and reveals how she and her team have developed a practice to ensure better customer engagements that yield more value. Watch the talk in full or read on for a detailed overview. Her key points include: Data […]

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A Product Development Framework With a Focus on Problem Solving

BY Manohar Sreekanth on June 23, 2020

In my last role as head of product and engineering for a group developing cloud-native services for the SAP Cloud Platform, my work led me to define a framework for product development that spans both product management and engineering and brings with it a focus on problem solving through the product lifecycle. In case you […]

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Web or app Development - Which is Better?

BY Lassi Liikkanen on March 5, 2020

People spend over two hours a day browsing the web using conventional app interfaces, and despite the rise of mobile and mobile-first design, desktop audiences are still significant. So, which platform should you adopt for a new digital service, mobile app or the web? The web is superb for acquiring new users and building a […]

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How do you Build a Winning Product Development Team?

BY Imogen Johnson on February 25, 2020

It’s not rocket science that awesome products come from awesome teams, so what’s the key to creating and managing a team that’s designed for maximum impact? Here, taking advice from a number of product pros, we look at a selection of ways to build product teams and empower them to achieve success. Choose a Diverse […]

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