How Does Product Management Give you the Best Chance of a Successful Digital Transformation?
Moving from project-based thinking to product-based thinking is an essential part of delivering a successful digital transformation. What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? What is Digital Transformation? Digital transformation is “the use of technology to radically improve performance or […]
Same but Different: Launching Products at an Established Company
There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here). But what if you don’t work for a startup? Is the process different if you’re a product manager in an established organisation, where products have already been launched? The answer is yes…and no! […]
Relationship Goals: How to Resolve the Tension Between Product Management and Sales
Product managers have a unique view on what’s happening across the business, provided the relationships are working well. They work at the intersection of the User Experience, Business, and Technical teams, and have the opportunity to tap into the collective knowledge of these teams, in addition to their own interactions with the market. Being in this […]