Articles Found

The Tyranny of 'Good Enough'

BY Kat Matfield on July 22, 2015

One of the most frustrating experiences in my career was caused by Microsoft Excel. Unlike the thousands of other people who can say that, I wasn’t even using Excel at the time. I was testing a prototype of a personal finance management app with a user who was already a habitual budgeter. They were delighted […]

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The Broken Windows Theory of Technical Debt

BY Kat Matfield on November 3, 2014

No matter how you prioritise your backlog, it’s always a challenge to deal with technical debt. Martin Fowler has a pretty good explanation of what technical debt is, and the obvious risks it brings: Doing things the quick and dirty way sets us up with a technical debt, which is similar to a financial debt. […]

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Mind the Product's New Mentoring Scheme

BY Kat Matfield on August 14, 2014

At the very beginning, Mind the Product was simply a few product managers who wanted to find a community of like-minded people. Now, with meet-ups in 21 cities and an annual conference, it’s easy to find fellow product people who want to discuss all that goes into making a successful product, from finding product-market fit […]

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Getting onboarding right from the start with user investment

BY Kat Matfield on May 28, 2014

Startups have always obsessed over VC investment, but now the savviest of them are paying as much attention to user investment. User investment is an umbrella term that refers to any activities in which users spend time or effort interacting with a product in a way that ultimately makes that product more valuable to them. […]

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Using behavioural design to make more engaging products

BY Kat Matfield on February 26, 2014

How do you get users to want to do what you want them to do? No matter how much effort you put into an amazing marketing site, a slick launch campaign or a frictionless user on-boarding flow, you may still end up tearing out your hair about low retention rates and falling user engagement. That’s […]

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