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Product Requirements: Using a Written or Visual Framework

BY Joseph Aamidor on April 27, 2017

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. It’s a change in approach that’s driven by demands for more agility […]

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Freelance Consulting and Product Management - Time to Join the gig Economy?

BY Joseph Aamidor on January 24, 2017

When should a start-up hire its first product manager? What responsibilities should this role include? These are common discussions, with many views, and no right answers – it depends on the founding team, current funding situation, industry focus, and product offering. But it’s likely there will always be a fair bit of product management work […]

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Product/market fit in complex markets: an experience from cleantech

BY Joseph Aamidor on September 15, 2016

Getting to product/market fit is “the only thing that matters” to start-ups, according to Netscape co-founder and venture capitalist Marc Andreessen. The principle is that a product should “fit” the needs of a market for the company to scale and be successful. But how can this be achieved if some signs point towards your firm […]

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