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Why you Need Quantitative AND Qualitative Data

BY Glenn Block and Timo Hilhorst on January 10, 2018

Qualitative versus quantitative data: we’ve all been involved in a conversation debating their respective merits at some point in our careers. We’re often flipping backwards and forwards between letting feedback from a handful of customers drive all our product decisions or requiring everything to be backed up by statistically significant data. So which type of […]

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