Articles Found

Managing agile teams remotely, pitfalls and remedies

BY Edward Upton on September 19, 2016

My first experience of managing a remote team was not a success: the team broke up quickly, and the company soon after. At first, I thought the issue was the personalities involved but as I’ve looked at more companies trying to set up offshore development offices, I’ve seen there are some common mistakes. I want […]

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How to Add 'Clash of Clans'-Levels of Addictiveness to your Product

BY Edward Upton on January 27, 2015

‘Gamification’ has had a lot of air-time the last two years, but what does it actually mean in practice? Many digital games actually have lower repeat usage and a shorter ‘half-life’ than business apps, so who’d want to mimic that? Gamification is all about making your product addictive – incentivising users to do things for […]

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Analytics Strategy: 5 tips for more reliable reporting

BY Edward Upton on August 4, 2014

Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us product managers work with services which are already live, so measuring what has happened already is critical to deciding what to […]

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Going beyond pageviews: simple ways to track your customers online

BY Edward Upton on May 21, 2014

As a product manager juggling tasks for the current sprint, customising web analytics has often fallen down my to-do list.  Yet measuring how customers use your current product often holds the key to prioritising what to build or fix next. How annoying then to skip the detailed setup and find months later you are not […]

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