Articles Found

Why you Should Create a Person, not Just a Persona

BY Roisi Proven on July 30, 2018

Sarah Collins is 26 years old. She graduated from Nottingham University with a degree in Communications and moved to London. She took a job as a social media manager for a small travel company. She’s having fun, gets to visit new places, and loves her new life in London. However, she feels like something is […]

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How to Help Others Without Losing Yourself by Roisi Proven

BY Roisi Proven on July 20, 2018

Roisi Proven, product leader for startups in the media industry, brings us a personal case study about her journey towards leading with empathy without harming her own wellbeing. Please note, this talk deals with issues such as death, mental illness, and descriptions of mental breakdowns. Empathy as a Superpower Empathy is a powerful tool to […]

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Why Diversity in Product Matters by Ozlem Yuce

BY Roisi Proven on July 11, 2018

Consultant Özlem Yuce discusses the importance of team diversity when building products, and the impact of a non-diverse team on product development. Wet Suits and Shirley Cards Not so long ago the prevailing wisdom for developing products for women was to “pink it and shrink it”. Nowhere was this clearer than with wet suits. Designed to […]

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