Anatomy of a Product Manager

BY LORIAN LEONG ON JULY 20, 2016

Anne-Lise Waal strips us product managers down to our skivvies! As the Managing Director of Attensi and former Director of Funcom, she knows a thing or two about the business savvy skills that product managers need to manage the commercial needs of your product.

Be metrics driven—but make smart metrics

Live and breathe your metrics and metric drivers. What are you measuring? Why? What features and experiences drive these metrics and how can those be improved? But above all, make your metrics relevant so prevent misaligned incentives.

Know your stats, stat!

Stakeholders from here, there, and everywhere will be asking for product performance. Have a ballpark number at your fingertips and be prepared to draw simple graphs. Complex numbers, excel sheets, and graphs cloud communications. Keep it simple, but keep it right.

Know your audience

Communication is always contextual. What you say to commercial stakeholders, developers, and marketing folk will and ought to differ. Learn the lingo and the jargon, and don’t be afraid to ask questions to learn more. Everyone wants to learn a new language, right?

We’ve given you just a sampler of the anatomy of a product manager, but there’s still more to learn of the head, shoulders, knees, and toes.

Lorian Leong

About LORIAN LEONG

Product Manager at Telenor Digital - the digital services and strategy arm of Telenor Group - with a background in product strategy and project delivery for both public and private sector. Previously at a music industry startup, and currently focused on product operations and localisation in Sweden and Myanmar. Building rapport and relationships leads to building great products.

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